Produce Marketing
The West Coast Produce Expo highlights the fresh innovations and consumer favorites set to ignite summer sales and capture shopper attention.
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
Barbara Ruhs, director of nutrition affairs and communications for Pears USA, explains how the produce industry can use her “science sandwich” method to leverage viral TikTok movements and reach younger consumers to share the benefits of a diet rich in fresh produce.
Retailers and brands are connecting with shoppers through social media, education and a focus on families.
Windmill Farms CEO analyzes how inflation and generational shifts are impacting mushroom sales and why the breakfast hack is key to recovery and driving category growth.
Avocados from Peru’s San Diego event is one of three Guac Off activations planned across the U.S. this year, each designed to engage consumers in key markets during peak season.
The company says this multiregion approach helps balance supply across shifting conditions, reducing exposure to localized weather disruptions while supporting steady, reliable shipments.
The grower, packer and shipper of fresh fruits and vegetables adds David Dudley as director of merchandising and marketing, while also promoting Daren Van Dyke to vice president of sales and marketing.
The agency was recognized for Corporate Identity and Point-of-Purchase Materials at the National Agri-Marketing Association competition.
Former tree fruit marketer Joe Vargas has launched the company to give produce desks a data-driven edge.
Ahead of the West Coast Produce Expo, Ruth Villalonga explains why the $2.8 trillion Hispanic market is no longer a niche and how retailers can capture this high-spending demographic through authentic storytelling and cultural connection.
The board has rolled out Cinco de Mango campaign initiatives, as well as released multiple studies, including one that examines the impact of mangoes on prediabetic adults and overweight adults.
From partnering with bold, international artists to an AI-powered social video experience in Times Square to a presence at Milan Design Week, the global banana brand is on a mission to elevate the everyday fruit into something truly inspired.
Intiatives range from a how-to series of recipe and cooking tip videos to social media outreach to providing retail resources.
Content will roll out throughout the month of April to connect consumers more directly to the farmers behind the citrus.
Cooking essentials and seasonal favorites help retailers create destination holiday displays.
Designed to inspire quick, easy meals as the days get longer and busier, the integrated campaign includes digital activations, in-store point-of-sale materials and an online sweepstakes.
Futurist economists Richard Kottmeyer and Sabrina DeLay will examine how shifts in public policy, economic forces, health care priorities and consumer behavior directly impact how fresh produce is sold and merchandised.
By leveraging direct-to-consumer data and modern branding tactics, Yes! Apples’ redesign looks to compete for “share of stomach” against high-energy snacking and beverage categories.
New research reveals that grocery retailers can increase profits by 6% and slash food waste by over 21% by simply optimizing shelf placement and discount timing for perishable goods.
Companies are prioritizing reliability through vertical integration, leveraging advanced logistics, proprietary genetics and automation to turn a delicate product into a predictable and transparent retail staple.
The new integrated toolkit empowers retailers with ready-to-use merchandising assets and data-driven insights to maximize mushroom profitability among younger demographics.
The U.S. Highbush Blueberry Council’s director of global business development shares how the council will use a data-driven approach to guide allocations of $513,948 in federal funding to expand export opportunities in key markets around the world.
By leveraging benefit-led education and celebrity influencers, mushroom suppliers are rebranding both staples and specialty varieties as approachable, everyday ingredients that boost brain health and enhance traditional meat dishes.
John Cymbal, co-founder and chief marketing officer for Molly’s Grape & Citrus Co., explains how ditching the commodity mindset for a CPG strategy is helping the brand win over consumers.
Produce and retail companies like Avocados From Mexico and Instacart are utilizing celebrity endorsements for Super Bowl LX to prove that even grocery staples can be marketed with the same level of spectacle and technological innovation as the world’s biggest tech brands.
The grocer is transforming its produce departments into competitive arenas this month, blending artistic grocery displays with high-stakes teamwork.