Latest News From Produce Marketing

The packer, grower and distributor of pears, apples and stone fruit says promotions and geo-targeting sales of fuji apples are keys to success this spring and summer.

Ahead of this year’s gathering, The Packer connected with exhibitors to learn more about why CPMA is a must-attend event.

The Canadian Produce Marketing Association Convention and Trade Show returns to western Canada this year with a focus on sustainability, networking and the strength of the country's domestic market.

Ski-cross athlete Emeline Bennett will share food tips, highlights and more through Oppy’s social media channels.

The company plans to incorporate the league’s logo into packaging and provide local leagues with snacking suggestions after being named the official snacking vegetable of Little League Baseball and Softball.

A marketing campaign for TX1015 sweet onions will feature promotions including a sweepstakes, social media giveaways and restaurant events.

The Florida Department of Agriculture and Consumer Services has come up with a plethora of ways to promote the state’s fruits and vegetables through the Fresh From Florida retail promotion this spring.

Greater Rochester American Advertising Federation recognized NYAA's "The Big Flavor" campaign, and the New York Agricultural Society honored the association's communication efforts.

As the potato industry eyes its role in the upcoming Dietary Guidelines for Americans, those in the industry say marketers should focus on nutritional benefits and trends to grow interest among younger shoppers.

Do you know someone who is advancing the Canadian produce industry, creating change and giving a voice to the underrepresented in fresh produce? The Packer wants to hear from you. Deadline for nominations is March 18.

The California-based fresh citrus cooperative is offering tools to help consumers use citrus to elevate at-home meals and providing displays to help retailers boost sales.

The organization’s new marketing effort aims to draw awareness to the health benefits of walnuts.

The Bakersfield, Calif.-based licensing company highlighted the green seedless grape variety during the specialty foods industry event.

With the new partnership, Oppy will expand its year-round reach in Peru, Brazil, Chile, South America and Mexico with Sun Grape’s nearly 1,500 acres in production in California.

The Pennsylvania-based mushroom grower updated its website to include nutrition, varieties grown and also sections for retailers, distributors and foodservice customers.

The Kingsville, Ontario-based greenhouse grower's marketing team won for its lettuce, tomato, cucumber and berry packaging.

Football Hall of Famer Deion Sanders and California Almonds have teamed up to share the health benefits of incorporating almonds into a recovery day diet, especially on the day after the Super Bowl.

The Morris, Minn.-based grower-packer-shipper of carrots says the website will enhance the user’s experience and features a modern design with playful elements.

Little Leaf Farms, a Devens, Mass.-based indoor grower, said the new salad kit celebrates corporate office workers’ love of salads for lunch by offering a "five-star dining event."

The beauty of fresh mushrooms is that they often are the answer to multiple culinary trends, says Eric Davis, spokesperson for the Mushroom Council, which says it aligns its marketing to take advantage of those trends.

The largest event in the country dedicated to fresh fruits and vegetables, held this year in Vancouver at the end of April, will co-locate with the International Sustainability Summit.

Philadelphia-based Salix Fruits said its newest office in Singapore will help the company grow its presence in Asia.

Print, digital and retail promotions such as grocery cart ads, weekly circulars, social media campaigns, shoppable ads and more will be used to spread the word about the Sunshine State’s juicy red strawberries.

Following a lack of grower support for the marketing order, the USDA seeks comments on a proposal to terminate the order and its committee.

Sun World International has added eight importers to its panel of 28 companies that hold a license to distribute and market Sun World’s full line of proprietary grapes.

The commission says the new direction is "focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager.

Along with bright green skin and a quirky personality, Bob for Apples from New York is the anchor for NYAA News, a virtual news station for apple lovers everywhere.

The California-based fresh citrus cooperative is kicking off its new sales strategy and streaming commercial at the upcoming International Fresh Produce Association Global Produce & Floral Show.

Just in time for Halloween, POM Wonderful has launched a nationwide campaign: “Real Life is Scary: Protect Yourself With POM.”

Timed with National Mushroom Month, the mushroom marketing council has launched a fall promotion offering home cooks resources, recipes and inspiration that spotlight simplicity and speed.

When it comes to what retailers are looking for when they choose their apple suppliers, quality product is a given — but what helps them stand out?

What if everybody made sure every single meal they ate contained a bright color — naturally? That’s the idea behind the theme, “Every Time You Eat, Have A Plant,” for the annual National Fruits and Veggies Month.

The first produce brand to partner with College Football Playoff has its sights set on inspiring shoppers and game day events this fall with “guacgating," a playful twist on tailgating.

A CIRAD researcher has shared insights and strategies to minimize the global avocado surplus forecasted in the coming years in a streaming webinar available from the Hass Avocado Board.

Continuing its multi-tactical “eating healthy and thinking green” avocado campaign, Avocados from Peru has teamed with the Cleveland Browns and Meijer to bring fans the "Ultimate Sweepstakes of the Football Season."

California-based Sun World International is seeking to transform the table grape category through its global marketing campaign for the Autumncrisp green seedless table grape brand.

Suppliers and grocery retailers are working together to provide convenient, healthy options for children and families in the produce aisle — perfect for school lunches and on-the-go snacks.

Starting with the 2023 crop year, the Lansing-based Michigan Apple Committee will no longer engage in retail marketing efforts, said Diane Smith, executive director.

Goldenberry Farms launched the “Ramboos Big Adventure” game on the Apple Store and Google Play as a value-add to the product line of Ramboos rambutans.

The mushroom is enjoying some buzz in the cultural zeitgeist, but is it translating to sales in the produce department?

The Pleasant Prairie, Wis.-based company has combined two quintessential summertime treats — guacamole and margaritas — to celebrate July’s National Tequila and National Avocado Days.

Grown in Hatch, New Mexico, the smoky, versatile peppers are now available from fresh produce wholesaler, Frieda's.

Sunkist Growers is using content on the social media platform, popular among millennial and Generation Z consumers, and its Sunkist Unlimited campaign to promote the in-season fruit as a versatile, affordable option.

Get ready for “The Big Flavor": New York Apple Association has new recipes and a new promotion strategy for the fast-approaching fall 2023 marketing season. Some apples are ready as early as August.

In this "Tip of the Iceberg Podcast" episode, learn from Cristie Mather of marketing agency Curious Plot what benefits produce retailers and suppliers can get in return for investing in social media.

Massachusetts-based brand Morning Kiss Organic plans to showcase new sustainable packaging and private-label products and promotions at the Organic Produce Show in July 2023.

Avocados from Peru is embarking on a lifestyle campaign that is as tactical as it is tasty, from sports tie-ins with retailer partners to strategic in-store promotions, to a gourmet food show to a night at the museum.

Kankun is the first commercial Sun World mango variety available for license, the company says.

The Wisconsin-based brand is kicking off its coast-to-coast “Dip into Summer” campaign that embraces community across the country.

Wicked Kitchen's co-founder and chef, Derek Sarno, makes the case that mushrooms can hold their weight among even the most die-hard barbecue fans.