Produce Marketing
Fresh mushroom growers and importers have unanimously voted to increase their promotional assessment rate to maximum federal limits by July 2027, funding a major digital and retail push aimed at turning younger millennial and Gen Z fans into frequent buyers.
By leveraging complete vertical integration from field-level technical innovation to store shelf, the company aims to transform dates from commodity to iconic health and wellness brand.
Marketers say regional advantages and smart packaging strategies position the Wolverine State for a robust harvest.
As families re-establish hectic autumn routines, leading produce brands and grocers are capturing market share by targeting parents with problem-solving convenience, budget-friendly flexibility, purpose-driven messaging and early habit formation.
For the third year in a row, organic has grown faster than the total market, indicating shoppers are prioritizing health and the planet and are willing to pay a premium for it, says Tom Chapman, co-CEO of the Organic Trade Association.
In part one of this exclusive five-part series designed to offer a blueprint for building an iconic produce brand, Adam Cooper, CEO of Oasis Dates, breaks down the organizational and foundational work required to spark a category revolution.
On track to hit its projected 330-million-pound crop milestone for the third consecutive year, the California Avocado Commission is helping retailers move the remaining 100 million pounds of summer fruit through highly customized, targeted marketing support.
With domestic promotion yielding a 3-to-1 return on investment, the Cherry Industry Administrative Board has launched a standardized mark to defend market share for domestic Montmorency growers.
Driven by surging consumer demand for local produce, retailers and state agricultural branding programs are expanding initiatives to keep homegrown produce front and center for shoppers.
The company has launched a “Cooking with Antoni” sweepstakes, a summer promotion partnering with the Emmy-winning television personality and New York Times bestselling author to drive value-added salad volume through experiential prizes, including a virtual cooking session.
From patriotic packaging to star-spangled sweepstakes, fresh produce brands are rolling out limited-edition summer features to celebrate the nation’s milestone birthday.
The strategic move adds 13 facilities to the distributor’s footprint; CEO Michael Aucoin outlines exclusive insights on integration, grower access and supply consistency.
The West Coast Produce Expo highlights the fresh innovations and consumer favorites set to ignite summer sales and capture shopper attention.
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
Barbara Ruhs, director of nutrition affairs and communications for Pears USA, explains how the produce industry can use her “science sandwich” method to leverage viral TikTok movements and reach younger consumers to share the benefits of a diet rich in fresh produce.
Retailers and brands are connecting with shoppers through social media, education and a focus on families.
Windmill Farms CEO analyzes how inflation and generational shifts are impacting mushroom sales and why the breakfast hack is key to recovery and driving category growth.
Avocados from Peru’s San Diego event is one of three Guac Off activations planned across the U.S. this year, each designed to engage consumers in key markets during peak season.
The company says this multiregion approach helps balance supply across shifting conditions, reducing exposure to localized weather disruptions while supporting steady, reliable shipments.
The grower, packer and shipper of fresh fruits and vegetables adds David Dudley as director of merchandising and marketing, while also promoting Daren Van Dyke to vice president of sales and marketing.
The agency was recognized for Corporate Identity and Point-of-Purchase Materials at the National Agri-Marketing Association competition.
Former tree fruit marketer Joe Vargas has launched the company to give produce desks a data-driven edge.
Ahead of the West Coast Produce Expo, Ruth Villalonga explains why the $2.8 trillion Hispanic market is no longer a niche and how retailers can capture this high-spending demographic through authentic storytelling and cultural connection.
The board has rolled out Cinco de Mango campaign initiatives, as well as released multiple studies, including one that examines the impact of mangoes on prediabetic adults and overweight adults.
From partnering with bold, international artists to an AI-powered social video experience in Times Square to a presence at Milan Design Week, the global banana brand is on a mission to elevate the everyday fruit into something truly inspired.
Intiatives range from a how-to series of recipe and cooking tip videos to social media outreach to providing retail resources.
Content will roll out throughout the month of April to connect consumers more directly to the farmers behind the citrus.