The Texas Watermelon Association (TWA), representing watermelon growers and shippers across the Lone Star State, has launched a refreshed brand identity, including a new logo and redesigned website.
As a top five watermelon-producing state in the U.S., Texas plays a major role in feeding the nation’s appetite for this iconic summertime fruit, according to a news release. TWA says the new look and online experience reflect its mission to support the state’s vibrant watermelon industry while connecting with consumers, retailers and partners in fresh and engaging ways.
“Texas watermelons are big, bold and rooted in tradition — and our new brand reflects that,” says TWA President Kristin Story. “This update brings new energy to our mission and helps share the pride, hard work and community behind every watermelon grown in Texas.”
The redesigned website aims to provide an easy-to-navigate platform for industry members and consumers alike. Visitors will find tools and information that highlight the value of Texas-grown watermelons, including:
- Grower and shipper spotlights.
- Industry and retailer resources.
- Nutrition facts and educational materials.
- News on events, promotions and the annual Texas Watermelon Queen program.
The launch of the new brand marks a strategic step forward as TWA continues its commitment to grow awareness and appreciation for Texas-grown watermelons — from the field to the fork, according to the release.
“We’re not just modernizing our brand — we’re amplifying the voices of Texas watermelon producers,” Story says. “This is about celebrating the generations of farming families who make Texas a leader in the watermelon industry.”
The TWA is a nonprofit organization founded in 1961 to support and promote the Texas watermelon industry. Through education, marketing and advocacy, TWA says it works to ensure the success of its growers, shippers and members across the state. The association also hosts the annual Texas Watermelon Queen program and partners with national organizations to promote watermelon consumption year-round.
