Watermelons
A pair of damaging freezes in Florida this winter caused more than $3 billion in agricultural losses in that state and put a squeeze on supplies out of west Mexico. Here’s a look at how some distributors are dealing with conditions this spring.
From anniversary milestones to jumbo berry trends and the debut of new commodities, exhibitors at the Southeast Produce Council’s event focus on brand loyalty and the power of in-person connections.
The organization has made history by electing its first all-female executive officer team to lead its strategic growth and promotion efforts.
A University of Florida assessment found Toro’s Tempus automated irrigation systems saved growers an average of 873 gallons per day per acre and almost 2 hours per day in labor.
TWA says the new look and online experience reflect its mission to support the state’s vibrant watermelon industry while connecting with consumers, retailers and partners in fresh and engaging ways.
A recent USDA report quantified the value of pollination services in 2024 at over $400 million, above the $361.5 million in revenue from honey.
NASCAR driver Ross Chastain added a big win to his resume this past weekend in the Coca-Cola 600. The sixth win of his career, what most people don’t realize is Chastain is an eighth-generation watermelon farmer from Southern Florida who’s now on a mission to share ag’s story on a national stage.
Growers are optimistic about blueberries and peaches, and that excitement is also shared for the state’s other fruits and vegetables.
The company says organic melon season will run from May through December, with melons coming from California, North Carolina and Mexico.
Opportunities to showcase watermelons are growing as consumer preferences and food trends are evolving — and it is available to help foodservice operators and retailers that feature the versatile melons.
The Packer and Healthy Family Project are sharing our favorite tips to pick and prepare the iconic fruit of summer.
Growers in the Lone Star State’s Rio Grande Valley, Winter Garden and West Texas growing regions are enjoying solid yields and increased moisture compared to last year’s brutal drought conditions.
Experts have shared their failsafe methods for selecting the perfect watermelon and new variety cantaloupe this summer.
Winners will get $10,000 in cash and prizes for this contest by the National Watermelon Promotion Board, running July through August.
National Watermelon Promotion Board recently partnered with Nutrition Impact LLC on a research project to determine the relationship between intake of watermelon and diet quality in children and adults.
Immokalee, Fla.-based Ark Foods has announced a pilot project that will expand its activities into the fruit industry with a watermelon trial.
Younger consumers love to eat watermelons, are highly aware of their health benefits and are open to new ways to eat the fruit, according to the National Watermelon Promotion Board’s latest consumer research study.
The National Watermelon Promotion Board has kicked off its 16th annual Watermelon Retail Merchandising Contest, inviting retail chains, indies and commissaries to compete for over $10,000 in cash and prizes.
National Watermelon Promotion Board has released the findings of a new study, which it says demonstrates a “significant positive impact of the NWPB’s activities” on the demand for watermelon.
The produce industry’s mad merchandising skills are evidenced by the National Watermelon Promotion Board’s newly named winners in its annual Retail Merchandising Contest.
Year-round grower-shipper and marketer of fresh fruit said adding production helps the company provide its PureHeart mini watermelon 52 weeks a year.
The Packer’s Fresh Trends 2023 survey showed that watermelon remains popular among shoppers. See how that looks across various consumer segments.
A National Watermelon Promotion Board shopper segmentation study shows that over 3 million new U.S. households purchased watermelon in 2024.
Charlie’s Produce, Seattle, is introducing Yumi, an organic black seedless watermelon, in mid-June.
Alpine Summit Sales will have an extensive line of fruits and vegetables this summer, sourcing from varied growing areas including Colorado, California and Mexico.
This information, provided by the U.S. Department of Agriculture’s Agricultural Marketing Service, shows week-by-week shipments and f.o.b.s for commodities from shipments for the fresh market.
The National Watermelon Promotion Board is adapting to a new, digital climate for its education program for children because of the pandemic.