As the Dutch company looks ahead to 2024 and beyond, it says it plans to add to its watermelon portfolio with more top crimsons, minis, specialty melons and pollinizers.
The produce industry’s mad merchandising skills are evidenced by the National Watermelon Promotion Board’s newly named winners in its annual Retail Merchandising Contest.
Growers in the Lone Star State’s Rio Grande Valley, Winter Garden and West Texas growing regions are enjoying solid yields and increased moisture compared to last year’s brutal drought conditions.
The National Watermelon Promotion Board has launched a summer-long promotion leveraging recent research that finds the majority of consumers say eating watermelon boosts their mood.
National Watermelon Promotion Board has released the findings of a new study, which it says demonstrates a “significant positive impact of the NWPB's activities” on the demand for watermelon.
Retail opportunities include in-store, digital and social media marketing components. At foodservice, key messages focus on educating and inspiring foodservice decision-makers.
National Watermelon Promotion Board recently partnered with Nutrition Impact LLC on a research project to determine the relationship between intake of watermelon and diet quality in children and adults.
The Winter Springs, Fla.-based National Watermelon Promotion Board is presenting a one-hour session on Feb. 24 on how the group is building watermelon demand through promotion.
When placed next to produce items, Tajin Seasonings increases sales, according to research conducted by Tajin in partnership with independent research firm DLG Research.
The U.S. Department of Agriculture (USDA) is seeking nominations of qualified watermelon producers and handlers for eight seats on the National Watermelon Promotion Board.
The first week of July brought a lot of shuffling of the top 20 produce items on Produce Market Guide, with some summertime specialties joining the ranks of standard favorites.
Summer is watermelon’s time to shine, and the 2021 Washington-grown watermelon season is shaping up nicely for Keystone Fruit Marketing, a division of Progressive Produce.
It will be a summer of adventure for National Watermelon Promotion Board thanks to a month-long collaboration with Disney and Pixar’s original feature film Luca, which streams exclusively on Disney+ starting June 18.
The Giumarra Cos. completed an autonomous trucking test in partnership with San Diego-based autonomous trucking leader TuSimple and the nation’s largest cooperative food wholesaler, Associated Wholesale Grocers Inc.
The U.S. Department of Agriculture Agricultural Marketing Service is proposing to revise the U.S. Standards for Watermelon to provide a common language for trade.
The Winter Springs, Fla.-based National Watermelon Promotion Board elected board member Jordan Carter of Cordele, Ga., as president at its virtual meeting March 6 — the first woman to hold this position.
The National Watermelon Promotion Board, or watermelon.org, offers a fun video and informative retail kit at its booth at the Nov. 9-13 West Coast Produce Expo.
On the heels of strategic planning and virtual Board meeting, the National Watermelon Promotion Board is entering in to the fall and winter months well-positioned to strengthen demand for watermelon.
The National Watermelon Board received 220 entries for its annual display contest, and the board has named Powell’s Supermarket in Bay Roberts, Newfoundland and Labrador, Canada, as the grand prize winner for 2020.
The National Watermelon Promotion Board, Winter Springs, Fla., has replaced a planned event in New York City with three virtual events promoting watermelon to food media and influencers.