Today at West Coast Produce Expo — Nov. 11, 2020
9 a.m. PST
Fresh Produce Marketing in the Time of COVID-19
Four expert fresh produce industry marketers with varying perspectives – two marketing agency reps, a brand rep and an association rep – will discuss marketing/branding/PR issues in the age of COVID-19.
Speakers:
- Dan'l Mackey Almy, President and CEO at DMA Solutions;
- Mary Coppola Heslep, Vice President, Marketing and Communications at United Fresh Produce Association;
- Diana McClean, Senior Marketing Director at Ocean Mist Farms;
- and Nick Pasculli, President of TMD Creative.
10 a.m. PST
Lessons from Retail - Developing Your Produce Teams
Jeff Cady, director of produce and floral for Tops Friendly Markets — and the 2020 Produce Retailer of the Year — will talk about the process of developing a great product team.
Read full article here.
10:30 a.m. PST
Lessons from Retail - Shifting Shopper Behaviors Present and Future
Steve Lutz, senior vice president of insights and innovation for Category Partners, will speak about shifting shopper behaviors present and future amid the COVID-19 pandemic.
Read full article here.
11 a.m PST
Lessons from Retail - Opening stores and growing e-commerce in 2020
Michael Schutt, director of produce and floral for West Sacramento, Calif.-based Raley's, discusses how the company has continued growing amid the pandemic, with at least three new store openings plus a new dark store to support higher online grocery sales.
11:30 a.m. to 3 p.m. PST
Exhibits Open + Farm Tours + Product Showcase
3-4 p.m. PST
Happy Hour
