West Coast Produce Expo
Attend West Coast Produce Expo 2025
The produce industry’s premier domestic networking event, West Coast Produce Expo (WCPE), will hold its 2025 event again at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California. Join us for the most educational, exciting, and fun-filled agenda yet.
JW Marriott Desert Springs Resort & Spa
Palm Desert, California
May 28 - 30, 2025
As the critical six-year USMCA review approaches, top agricultural leaders gathered at West Coast Produce Expo to discuss implications for North American produce trade.
The event, held May 27-29 at the JW Marriott Palm Desert Resort and Spa, brought together industry leaders from across the fresh produce supply chain to showcase innovation and discuss market strategies.
Despite driving billions in annual sales and averaging an astonishing 92 shopping trips a year, the powerful Hispanic demographic is pulling back from fresh produce — and industry experts are sounding the alarm on how retailers must change to win them back.
At the West Coast Produce Expo Helios AI CEO Francisco Martin-Rayo explained how artificial intelligence helps lean procurement teams navigate geopolitical fertilizer shortages and climate risks.
Expo exhibitors play the role of educators as fresh produce companies scramble to understand California’s looming reporting deadlines.
GoodFarms crew foreman Maria Barbara Resendiz Martinez and Stemilt Growers crew leader Jesús Gutiérrez Manuel earn top honors from the Equitable Food Initiative and The Packer.
Attendees get an exclusive look at the intricate cultivation practices behind Oasis Dates and the climate-smart tribal farming methods at Temalpakh Farm.
In honor of this year’s West Coast Produce Expo theme, industry leaders weigh in on the refreshing, hydrating, and energizing fresh commodities that deserve a spot on the festival rider.
Although West Coast Produce Expo has an action-packed agenda, attendees share how best to balance the show’s hallmark relaxed vibes with making business connections.
The West Coast Produce Expo highlights the fresh innovations and consumer favorites set to ignite summer sales and capture shopper attention.
Industry leaders gather in Palm Desert to bridge the gap between summer trends and strategic connections at the West Coast Produce Expo.
Ahead of the West Coast Produce Expo, Ruth Villalonga explains why the $2.8 trillion Hispanic market is no longer a niche and how retailers can capture this high-spending demographic through authentic storytelling and cultural connection.
The third and fourth generation of greenhouse growers seek to grow access to fresh, flavorful herbs.
Enthusiasm on the show floor was high as exhibitors discussed everything from what’s in season to new product innovation to flavor-packed fruits and vegetables, and most importantly why they return to this dynamic event in the desert year after year.
Season starts, transitions and new crops coming on line were all some of the highlights of these booth visits at the West Coast Produce Expo.
Conversations on the trade show floor included new product offerings and providing more awareness of an exhibitor’s portfolio.
While this year’s event featured a record number of participants, exhibitors say West Coast Produce Expo remains a gathering that fosters networking and meaningful conversation.
Exhibitors at the West Cost Produce Expo offered new products and company introductions at the JW Marriott Desert Springs Resort and Spa.
A video tribute honored The Packer’s 2025 Women in Produce, who are playing vital roles in the success of their own organizations as well as the future of the industry.
West Coast Produce Expo is a wrap and the bounty of fresh fruits and vegetables featured at the show is now reaching people in need across Palm Desert, Calif.
Attendees soaked up the breathtaking views from the JW Marriott Desert Springs Resort and Spa while basking in good vibes and great produce.
Rafael Teran Melchor of Stemilt Growers is described as someone who brings people together and leads with heart, qualities that exemplify the spirit of the award, presented at West Coast Produce Expo.
Attendees got a chance to see living herb, organic melon and citrus production during the half-day field tour.
“Frankie” is a quick learner and team player and has an eagerness to grow that made him stand out at Windset Farms.
Celebrating 40 years with Lakeside Organic Gardens earlier this year, Orozco is a pillar of the operation through his leadership and dedication.
“Rafa,” who has worked in sanitation for Stemilt Growers for over 16 years, has an interest in learning new things and accepts change with optimism.
The respected crew foreman’s 20-year agricultural journey showcases her intelligence, humility and commitment to uplifting her coworkers and improving company processes for the good of all.