West Coast Produce Expo
Attend West Coast Produce Expo 2025
The produce industry’s premier domestic networking event, West Coast Produce Expo (WCPE), will hold its 2025 event again at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California. Join us for the most educational, exciting, and fun-filled agenda yet.
JW Marriott Desert Springs Resort & Spa
Palm Desert, California
May 28 - 30, 2025
Industry leaders gather in Palm Desert to bridge the gap between summer trends and strategic connections at the West Coast Produce Expo.
Ahead of the West Coast Produce Expo, Ruth Villalonga explains why the $2.8 trillion Hispanic market is no longer a niche and how retailers can capture this high-spending demographic through authentic storytelling and cultural connection.
The third and fourth generation of greenhouse growers seek to grow access to fresh, flavorful herbs.
Enthusiasm on the show floor was high as exhibitors discussed everything from what’s in season to new product innovation to flavor-packed fruits and vegetables, and most importantly why they return to this dynamic event in the desert year after year.
Season starts, transitions and new crops coming on line were all some of the highlights of these booth visits at the West Coast Produce Expo.
Conversations on the trade show floor included new product offerings and providing more awareness of an exhibitor’s portfolio.
While this year’s event featured a record number of participants, exhibitors say West Coast Produce Expo remains a gathering that fosters networking and meaningful conversation.
Exhibitors at the West Cost Produce Expo offered new products and company introductions at the JW Marriott Desert Springs Resort and Spa.
A video tribute honored The Packer’s 2025 Women in Produce, who are playing vital roles in the success of their own organizations as well as the future of the industry.
West Coast Produce Expo is a wrap and the bounty of fresh fruits and vegetables featured at the show is now reaching people in need across Palm Desert, Calif.
Attendees soaked up the breathtaking views from the JW Marriott Desert Springs Resort and Spa while basking in good vibes and great produce.
Rafael Teran Melchor of Stemilt Growers is described as someone who brings people together and leads with heart, qualities that exemplify the spirit of the award, presented at West Coast Produce Expo.
Attendees got a chance to see living herb, organic melon and citrus production during the half-day field tour.
“Frankie” is a quick learner and team player and has an eagerness to grow that made him stand out at Windset Farms.
Celebrating 40 years with Lakeside Organic Gardens earlier this year, Orozco is a pillar of the operation through his leadership and dedication.
“Rafa,” who has worked in sanitation for Stemilt Growers for over 16 years, has an interest in learning new things and accepts change with optimism.
The respected crew foreman’s 20-year agricultural journey showcases her intelligence, humility and commitment to uplifting her coworkers and improving company processes for the good of all.
The resilient and joyful farmworker’s dedication, optimism and care for both plants and people make her an inspiring example of strength through adversity.
This year’s event in Palm Desert, Calif., is set to be packed with networking, farm tours, activities, industry insights, BizMatch meetings, new products on the expo floor and much more.
For the first time, results of The Packer’s Fresh Trends 2025 survey — fielded to more than 1,050 consumers from across the U.S. — will be revealed during an exclusive video presentation on May 30 at West Coast Produce Expo.
LeAnne Ruzzamenti, director of marketing and communications with the Equitable Food Initiative, highlights this year’s award, and shares the critical role farmworkers play in the fresh produce industry and why it’s important to recognize them.
A panel that included a retailer, distributor, marketer and grower shared insights on where the indoor ag market is headed and ways to support its growth at the West Coast Produce Expo in Palm Desert, Calif.
Following the Sustainable Produce Summit and a day in the desert learning and recreating, the 2023 West Coast Produce Expo ended on a high note, delivering an inspirational keynote and a bustling trade show.
The first half of this panel discussion focuses on what four diverse retailers think about online shopping, convenience, local v. organic and top trends. Part II will include challenges, solutions and more.
PALM DESERT, Calif. — The latest packaging designs on the products of North Shore Living Herbs and Greens, Thermal, Calif., have all sorts of useful information.
Learn what these retailers at West Coast Produce Expo have to say about inflation’s effect on purchase behavior and retailer solutions and keeping produce shelves stocked with supply chain issues.
PALM DESERT, Calif. — Sustainable packaging is top of mind for Phil Warren, owner of Warren Packaging Inc., Ontario, Calif.