Todd Greiner Farms has expanded its sales and marketing program, and the grower-packer of year-round asparagus said it has reduced its total growing acreage to focus on building its sales and packing operations.
The company said it will continue to grow asparagus and some fruit crops, but it will also dedicate its investments in expanding sales programs for other Michigan asparagus growers, as well as its own programs.
“By focusing on reducing our total acreage and focusing on sales and marketing, we can better target our investments in time and resources and add value to better serve Michigan’s growers and ensure that the exceptional products from our region, like asparagus, sweet corn and pumpkins continue to reach consumers nationwide,” Todd Greiner, chief operating officer and president of Todd Greiner Farms, said in a news release.
The company plans to grow its sales and marketing teams to support its growers and buyers.
“We’re proud to continue supporting the statewide asparagus industry and our local region just as we always have as a grower, packer and a shipper,” Greiner said. “This new direction allows us to amplify our efforts to promote Michigan agriculture, but also to create year-round category opportunities, helping growers thrive in an ever-evolving market.”
