Asparagus
The Peruvian Asparagus Importers Association says improving trade logistics and expanding market share are priorities for the upcoming year, its 25 in service to the industry.
Peru’s year-round production represents almost a third of the supply of a vegetable that more and more Americans are buying.
Highlighting “locally grown, locally sold” is what MAAB says positions Michigan asparagus as the option of choice.
The Peruvian Asparagus Importers Association has published its 2025-26 Fresh Asparagus Category Management Stats and Key Purchasing Trends Report, offering retailers and industry stakeholders data-driven insights to boost sales and meet consumer demand.
Climate, proximity to the Great Lakes and its interdependence of specialty crop industries help power the state’s ag success.
The Michigan Asparagus Advisory Board said it is implementing a marketing campaign that bridges the digital and in-store experience.
Boasting shipments every month, the value of U.S. imports of Peruvian asparagus in 2023 was up 4.9% over 2022.
Imports supplied about half of the total asparagus supply consumed in the U.S. in 2000 (51%), but that number has continued to rise since then.
The Peruvian Asparagus Importers Association says its members are ready with proactive planning and strategic marketing.
A steady volume of Peruvian asparagus coming to the U.S. is helping meet demand now, and more supply is around the corner.
A diversified sourcing strategy has helped brokers like Mission Produce sail through a soft Peruvian season for commodities such as avocados, onions and asparagus.
In partnership with National Breast Cancer Foundation, the company says it will change its purple packaging to pink this October.
This year’s Peruvian asparagus crop has faced challenges from weather, but rising consumption trends offer a bright spot for retailers.
The report reveals that 37% of U.S. consumers purchased asparagus in the past 12 months, an 11% increase from the prior year.
For 2024-2025, Carlos Solf of Southern Specialties will serve as East Coast chair and Craig Rolandelli of Jacobs Malcolm & Burtt will be the West Coast chair.
This year the asparagus trade organization created opportunities to connect with consumers through digital, in-store and collaborative marketing campaigns.
The forecast and anticipated arrivals into the U.S. will continue to be lower than expected for the next two to three months, according to the Peruvian Asparagus Importers Association.
Funded projects include the Michigan Asparagus Advisory Board’s initiative to promote the consumption of Michigan-grown asparagus.
Baja Son Growers, Salinas, will have expanded supplies of asparagus from Central Mexico this summer.
This information, provided by the U.S. Department of Agriculture’s Agricultural Marketing Service, shows week-by-week shipments and f.o.b.s for commodities from shipments for the fresh market.
After 164 migrant workers at an Ontario asparagus farm tested positive for COVID-19 about halfway through harvest season, farm leaders worked with the local health department to contain the spread.
Ayco Farms, Pompano Beach, Fla., has seen a “substantial increase” in demand for bagged asparagus from retail customers who are acting on changes in consumer preferences during the COVID-19 pandemic.
John Lyons, director of sales at Alpine Fresh, Miami, is retiring after 30 years at the company.
Fresh Peruvian asparagus arrives in the U.S. year-round, but importers are preparing for the seasonal consumption boosts for the holiday season.
Santa Barbara, Calif.-based Apeel Sciences has announced supplier partnerships that company leaders say will enable a year-round supply of Apeel avocados, limes, asparagus, and apples for U.S. retailers and consumers.
Kroger is rolling out avocados with Apeel Sciences’ shelf-life extender in 1,100 stores, and plans to stock Apeel limes and asparagus in Cincinnati stores this fall.
The road to the new normal as the COVID-19 crisis continues is a rocky one for many in the fresh produce industry.