Asparagus
Peruvian imports offer steady year-round availability as health-conscious Gen Z and millennial consumers drive demand for nutritional value and organic options.
Driven by targeted influencer partnerships, recipe showcases and multichannel advertising, the Michigan Asparagus Advisory Board’s marketing efforts generated millions of impressions to connect modern shoppers with local growers and boost retail engagement.
Domestic buyers turn to Michigan growers for quality and consistency as imports from Mexico and Peru decline.
The Peruvian Asparagus Importers Association says improving trade logistics and expanding market share are priorities for the upcoming year, its 25 in service to the industry.
Peru’s year-round production represents almost a third of the supply of a vegetable that more and more Americans are buying.
Highlighting “locally grown, locally sold” is what MAAB says positions Michigan asparagus as the option of choice.
The Peruvian Asparagus Importers Association has published its 2025-26 Fresh Asparagus Category Management Stats and Key Purchasing Trends Report, offering retailers and industry stakeholders data-driven insights to boost sales and meet consumer demand.
Climate, proximity to the Great Lakes and its interdependence of specialty crop industries help power the state’s ag success.
The Michigan Asparagus Advisory Board said it is implementing a marketing campaign that bridges the digital and in-store experience.
Boasting shipments every month, the value of U.S. imports of Peruvian asparagus in 2023 was up 4.9% over 2022.
Imports supplied about half of the total asparagus supply consumed in the U.S. in 2000 (51%), but that number has continued to rise since then.
The Peruvian Asparagus Importers Association says its members are ready with proactive planning and strategic marketing.
A steady volume of Peruvian asparagus coming to the U.S. is helping meet demand now, and more supply is around the corner.
As Peru nears the end of its peak asparagus season, the Peruvian Asparagus Importers Association is forecasting ample asparagus supply for the holiday period with a strong finish to the season.
Applewood Fresh Growers LLC, Sparta, Mich., will be marketing fresh asparagus this spring.
Asparagus and sweet corn company Jacobs, Malcolm & Burtt, San Ramon, Calif., has hired Donald Alford in sales.
Riveridge Produce, Sparta, Mich., is ready for the asparagus season.
This information, provided by the U.S. Department of Agriculture’s Agricultural Marketing Service, shows week-by-week shipments and f.o.b.s for commodities from shipments for the fresh market.
This information, provided by the U.S. Department of Agriculture’s Agricultural Marketing Service, shows week-by-week shipments and f.o.b.s for commodities from shipments for the fresh market.
Baja Son Growers, Salinas, will have expanded supplies of asparagus from Central Mexico this summer.
Applewood Fresh’s growers will be starting Michigan asparagus shipments the week of May 25.
Progressive Produce, Los Angeles, has hired Andrew Engles as sales manager in the asparagus and wet vegetable division.
With the way the crops in New Jersey are going, you would hardly know there’s a pandemic.
This information, provided by the U.S. Department of Agriculture’s Agricultural Marketing Service, shows week-by-week shipments and f.o.b.s for commodities from shipments for the fresh market.
After 164 migrant workers at an Ontario asparagus farm tested positive for COVID-19 about halfway through harvest season, farm leaders worked with the local health department to contain the spread.
A lingering cold and rainy season had grower-shippers in Michigan waiting a little longer than normal this year to get their summer deals going.
Asparagus breeder and seed company Walker Brothers Inc., Pittsgrove, N.J., recently added Pedro Cisneros Zevallos in Peru.