Tozer Plots Next Phase of Innovation with Product Planning Session

The semiannual meeting brings together breeders, product managers and sales representatives to lead the way in developing high-quality, cutting-edge seed varieties.

Kraig.jpg
“At Tozer, our goal is to stay ahead of the curve,” says Kraig Kuykendall, general manager for Tozer.
(Photo courtesy of Tozer)

Vegetable seed breeding company, Tozer is preparing to host its annual product meeting, a strategic milestone that reflects the company’s commitment to innovation, alignment and market-driven excellence.

Held semiannually, the meeting brings together breeders, product managers and sales representatives to evaluate current acreage, review breeding priorities and analyze market data to help guide future direction, according to a news release. With a focus on key crops such as parsnips, kale, celery, leeks, arugula and squash, Tozer says it continues to lead the way in developing high-quality, cutting-edge varieties for an evolving marketplace.

“At Tozer, our goal is to stay ahead of the curve,” says Kraig Kuykendall, general manager for Tozer. “These meetings allow us to bring together science, feedback from the field and market insight to ensure we’re delivering what growers need, both now and in the future.”

This collaborative forum provides an opportunity for teams to take a comprehensive look at pipeline varieties, respond to shifting market trends and reaffirm Tozer’s goal of delivering high-performing seed to the global stage.

“It’s a chance for us to connect the dots between what’s happening in breeding and what our customers are asking for,” says Anthony Stevenson, area sales representative for Tozer. “That’s how we continue bringing the right varieties to market.”

The Packer logo (567x120)
Related Stories
Frustrated shoppers took to social media to call out the grocery retailer after waiting in digital checkout lines for up to 45 minutes, only to find out the highly anticipated free boxes had vanished in seconds.
The strategic move adds 13 facilities to the distributor’s footprint; CEO Michael Aucoin outlines exclusive insights on integration, grower access and supply consistency.
Bjorn’s insights from the Wall Street Journal’s Global Food Forum detail how the company leverages premium genetics, navigates labor and trade challenges and responds to the shifting consumer to drive the category.
Read Next
As the government prepares to renegotiate USMCA, the California Avocado Commission has launched an advocacy campaign calling for a seasonal tariff rate quota on Mexican imports from March through September, aimed at preventing oversupply and protecting the viability of domestic growers.
Get Daily News
GET MARKET ALERTS
Get News & Markets App