Pear Bureau Northwest is set to kick off the 2023 celebration of its annual World Pear Day on Dec. 2. Held during the 19th annual National Pear Month, this year’s World Pear Day offers consumers around the world the opportunity to celebrate with pears through live chef demos of new pear recipes, according to a news release.
“For the eighth annual World Pear Day celebration, USA Pears will once again be partnering with the online platform, Kittch, to showcase six popular chefs preparing a variety of global dishes,” Jeff Correa, international marketing director for Pear Bureau Northwest, said in the release.
The six-hour long live demo pear-a-thon will feature recipes from Mexico, Canada, India, Southeast Asia and the U.S. Headlining the event will be a demo by chef Mariano Sandoval from Mexico, the release said.
Kittch will live stream interactive demonstrations from 12-6 p.m. PST. Pear Bureau Northwest has also invited industry members and influencers to participate during the virtual chef’s table during the event. Following the event, a downloadable cookbook featuring the new recipes will be available at usapears.org.
Pear lovers around the world will also be able to celebrate by posting their own love of pears using #worldpearday and #nationalpearmonth.
“Our vision for World Pear Day since its inception has been to launch national pear month and to get people thinking about and eating tasty, healthy pears all around the world,” Pear Bureau Northwest President and CEO Kevin Moffitt said in the release. “It is very gratifying to see how the interactions have grown with many organizations worldwide, enhancing pear’s image as the affable and approachable celebrities of the fruit world that they are.”
December is an optimal time to celebrate National Pear Month due to the abundance and variety of USA Pears, which are at their peak and available worldwide, says the Milwaukie, Ore.-based organization.
The more than 10 varieties of pears grown in Washington and Oregon include bosc, green anjou, red anjou, bartlett, starkrimson, comice, concorde, forelle, seckel and red bartlett.
