West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, says it will launch its AVO360 program at the International Fresh Produce Association’s Global Floral and Produce Show, set for Oct. 17-19 in Atlanta.
The full-service program is intended to ensure a year-round supply of premium avocados and offers personalized avocado experiences for its customers worldwide, according to a news release.
“The AVO360 program builds upon West Pak’s long-standing dedication to providing the absolute best fruit quality and service level for our customers to support their avocado category through every season,” said West Pak Avocado CEO Mario Paceco. “We are proud to call ourselves customer-obsessed and work hard to cater to our customers’ specific yet diverse needs with best-in-class service and customized avocado experiences that help drive sales.”
The company says it works with more than 1,000 growers that farm more than 65,000 acres across California, Mexico, Columbia, Chile and Peru. West Pak offers modern processing facilities, ripening services and strategically placed distribution centers, the release said.
West Pak is offering the AVO360 resource center for marketing, educational and merchandising support for foodservice and retail customers. The company encourages Global Floral and Produce Show attendees to visit its booth, No. C1865.
“Our team of Avo Experts always looks forward to working with existing customers and meeting new ones at the Global Floral and Produce Show,” said Joe Nava, vice president of sales and business development for West Pak. “This year, we are especially excited to kick off the AVO360 program and share West Pak’s new branded bags, including those highlighting the rich culture of our various sourcing regions.”
