Whole Foods Market is celebrating “Women Makers Raising the Bar,” highlighting some of the women makers, career changers and industry leaders who inspire and motivate others, according to a news release.
For the second year in a row, Los Alamitos, Calif.-based Frieda’s will be a focal point in the produce department as a proudly female-founded, female-owned and female-led company, according to the release.
“We’re happy to spotlight Frieda’s Specialty Produce, a woman owned and operated produce company,” Erik Brown, executive leader, procurement at Whole Foods Market, said in the release. “Frieda’s is a supplier that is all heart, caring deeply about the companies they supply and the shoppers they inspire.”
In national promotions, the release said Whole Foods Market will promote a large selection of Frieda’s specialty items, including Snow & Honey dragon fruit, jackfruit, mandarinquats, kumquats, pink lemons and more.
“We are thrilled to be included in this promotion for a second year in a row,” Megan Klemz, account manager at Frieda’s, said in the release. “In a male-driven industry, our female-first heritage is what lies at the very heart of our company and sets us apart. It is truly amazing to work with an organization like Whole Foods Market who has shared values and seeks to inspire their shoppers every day with new food experiences.”
