Wonderful Citrus expands lemon capabilities

The addition of Ventura Pacific Co., a cooperative that growers 6,000 acres of lemons, will double Wonderful Citrus’ supply of conventional lemons.

lemons_freshtrends_2013.jpg
Lemons
(Photo: inacio pires, Adobe Stock)

Wonderful Citrus says it recently added Ventura Pacific Co. as the newest member of its grower community.

Ventura Pacific is a cooperative of citrus growers primarily focused on their 6,000 acres of lemons located in key growing regions throughout California. Ventura Pacific operates a 220,000-square-foot packing facility with an additional 70,000 square feet of storage space and offers year-round supply, according to a news release.

Wonderful Citrus said the additional will more than double its conventional lemon supply.

“There are many ways for Wonderful Citrus to achieve our goals of measured, profitable growth,” Zak Laffite, president of Wonderful Citrus, said in the release. “In some cases, that comes in the form of operational improvements or new business development. However, every so often a unique opportunity presents itself that aligns perfectly with our vision. I am thrilled to welcome them to our grower-packer family.”

The Packer logo (567x120)
Related Stories
Suppliers are prioritizing value and convenience in this increasingly popular packaging.
While the fruits have their peak season, these factors help maintain steady demand throughout the year.
Despite ongoing supply-side issues, the demand side of citrus is looking strong, with growing demand from a health-focused consumer audience, all it takes is thoughtful and creative strategies from suppliers and collaboration with retail.
Read Next
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
Get Daily News
GET MARKET ALERTS
Get News & Markets App