Yo Quiero Brands says Elephant House Public Relations will lead its consumer media PR efforts.
Yo Quiero said it sought a PR partner with proven industry connections, bold ideas and a media track record that matched its ambition. The two brands said they are uniquely aligned in their vision, commitment to innovation and strategic goals and that this partnership will help build on Yo Quiero’s consumer awareness and increase its impact.
“I’ve been on panels with [Beth Keeton, founder and president of Elephant House PR] and have watched the incredible work she’s done to bring fresh produce into the media spotlight over the last few years,” Tara Murray, vice president of marketing at Yo Quiero Brands, said in a news release. “When it came to finding the right PR partner for our 2025 plans, I knew I wanted that same magic for Yo Quiero. We’re doing big things in dips, and we wanted the best of the best on our team to help make our vision reality.”
Yo Quiero said it seeks to expand its dip offerings and solidify its market position as a one-stop shop for fresh dips.
“Yo Quiero is changing the game in dips, and we couldn’t be more thrilled to team up with a brand that’s bringing so much passion, flavor, and creativity to the category,” Keeton said in the release. “Our vision and values align perfectly, and we’re eager to help them dominate as the go-to for dip lovers everywhere.”
