The marketing team at Nogales, Ariz.-based Divine Flavor LLC recently launched its latest Product Heroes campaign, which focuses on the health attributes of bell peppers and mini peppers, said Michael DuPuis, public relations manager.
Bell peppers and mini peppers are core Divine Flavor items, and the marketing team’s approach is to educate both consumers and buyers about their versatility and health attributes, he said.
QR codes on the packaging highlight important nutrition facts about peppers, he added.
