GOPEX Showcase: Paul Eastman of House Foods America on organics

House Foods America, Garden Grove., Calif., exhibited at GOPEX Golf in August and showcased tomatoes, tofu and its soy chorizo, Soyrizo.

“In my opinion, with the enormous growth in organic products, the price premium that an organic product would command over a conventional version has decreased dramatically,” said Paul Eastman, national sales manager. “As that gap narrows, consumers will be more likely to pay a little extra for an organic version of a certain product.”

House Foods’ goal for 2022 is to rebalance its business between grocery and retail outlets and foodservice and industrial clients, Eastman said.

“Obviously in 2020 and the first half of 2021, we saw large gains in grocery retail at the expense of foodservice,” he said. “However, as restaurants and campus/school dining programs in the country resume, we would like to see a more balanced ratio of our business channels.”