Globalmex International has expanded offerings of year-round tomato varieties under the Magic Sun label.
The company now grows beefsteak, cocktail, grape and tomatoes on the vine year-round. The move comes after an assessment of the market because of the COVID-19 pandemic and its effects on the foodservice sector and shifting consumer preferences.
Being flexible and resourceful are important for growers to respond to changing markets, Alejandro Santander, vice president of sales and operations at Globalmex, said in a news release.
“This is a totally unprecedented time, which requires new approaches to keep pace with changing buying patterns,” he said in the release. “We allocate our greenhouse space strategically as we plan and prepare for market opportunities. For our new growing season, which began in July, we changed the mix of varieties to respond to the shifting demands for conventional and organic lines.”
The company began its organic program in 2015, and is able to offer a consistent supply with 25% of its total greenhouse volume to organic. The company offers tomatoes on the vine in bulk, mesh bags and poly bags; beefsteaks in in bulk and two-pack clamshells; and cocktail and grape tomatoes in clamshells, according to the release.
“We’ve seen strong trends on bags and clamshell packs of both conventional and organic varieties that are very popular with online customer orders,” Tony Otto, Magic Sun sales manager, said in the release. “These packs also facilitate quick work for the staff filling orders from the in-store shopping services.”The tomatoes are grown in greenhouses in central Mexico.
CEICKOR University, Querétaro, Mexico, is instrumental in the company’s production, propagation and research and development, according to the release. The university, which has developed growing protocols and uses technology to maximize production, is one of the suppliers Magic Sun tomatoes.
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