The organic tomato category continues to grow at a moderate pace, IRI retail scan data reveals.
In 2021, IRI reported organic tomato sales of $273.1 million, up 1.9% from 2020.
With 70.5 million pounds sold at an average price per pound of $3.88 per pound, organic tomatoes accounted for 6.9% of total retail tomato sales in 2021, the IRI reports.
Organic tomatoes accounted for 3.5% of all organic produce sales in 2021, IRI scan data shows.
The Packer’s Organic Fresh Trends 2023 survey is valuable to marketers and retailers seeking to answer the question, “Who is my organic consumer?” In mid-October of 2022, more than 1,000 U.S. consumers were asked about their organic purchasing habits.
The Packer’s Organic Fresh Trends 2023 shows 14% of consumers said they purchased organic tomatoes exclusively, little changed from 13% in 2022 and 14% in 2021.
Thirty-four percent of consumers in the 2023 survey said they purchased organic tomatoes at least some of the time, compared with 32% for both 2022 and 2021.
