Wenatchee, Wash.-based Stemilt Growers, a packer, grower and distributor of tree fruit, says the 2024 crop of organic cherries provide retailers with an opportunity to boost cherry dollars.
While organic cherries can be exclusive some seasons due to fluctuations and availability, this year Stemilt said retailers can expect good volume and timing for a strong promotional window.
“Organic dark-sweet cherries are up in volume compared to last year,” said Brianna Shales, marketing director for Stemilt. “Cherry harvest is underway in Washington State, and we’ll see the volume of organic cherries increase into late June for promotional pulls. The perfect time for running promotions will be late June and early July when Washington has peak supply.”
Stemilt said findings from an Organic Trade Association survey showed how produce is the entry point for consumers into the organic market and held the largest spot in the organic category in 2023.
“Organic cherries can be used to appeal organic shoppers and as a sales builder for the category,” Shales said. “Creating shelf space for organic cherries and finding ways to merchandise them within your main cherry displays is a must. Packaging like 1-pound and 2-pound top-seals, clamshells or bags are great vehicles to call attention to the fact that the cherries are organic and encourage consumers to treat themselves with seasonal produce.”
Stemilt said the majority of its organic cherries are skeena, which offers consumers and retailers quality for size, firmness and flavor.
“Organic cherries can be hard to grow, but Stemilt has growing locations and dedicated growers suited just right for growing them,” Shales said. “It’s not every year we get to promote organic dark-sweet cherries, so we’re especially excited to share opportunities with retailers and help them find success this season.”
