What is the single most urgent shift the produce industry must make today to ensure it remains sustainable and profitable in 2030 and beyond?
“As an industry, we must remain relevant and continually evolve to meet changing consumer and customer expectations. … We must continue to evolve with the consumer. We can’t assume that the way people shop and eat today will be the same five or ten years from now. To remain sustainable and profitable, we have to continue adapting our fresh commodities to changing consumer preferences. … We must stay close to consumers, anticipate their needs and create fresh produce solutions that remain relevant in an ever-changing industry.”
Kim St George is an accomplished sales and marketing executive with more than 25 years of experience in the produce industry.
She has held leadership roles with fresh produce companies, leading sales, marketing, and business development strategies across retail, club, foodservice, and alternative produce channels.
As vice president of sales and marketing for Bolthouse Fresh Foods, St George leads the sales and marketing strategy for the company’s fresh carrot portfolio, focusing on category growth, customer partnerships and consumer-driven marketing and innovation.
Prior to Bolthouse Fresh Foods, she held leadership positions with Dole Fresh Vegetables as vice president of sales, west region, and Renaissance Food Group/Calavo as vice president of business development. Earlier in her career, she held various marketing positions with Mann Packing, Taylor Farms Retail, and River Ranch Fresh Foods.
St George serves on the International Fresh Produce Association Marketing & Merchandising Council and the Southeast Produce Council Southern Roots Women’s Committee.
