Paper-based packaging and bags have seen big growth in the last year, produce leaders say.
When it comes to hot packaging trends, industry leaders responding to The Packer’s survey have several answers. When asked, “What packaging options have seen the most growth in the past year? What has been behind their growth?” their answers were:
- Steve Greenfield, director of sales and marketing for NNZ Inc., Lawrenceville, Ga.: “I think tray packs using a paperboard tray and paperboard clamshells are really taking off. The big issue at the beginning was how do we automate this. I think that has been resolved at this point.”
- Andrew Hare, Vertical Roots cofounder and general manager: “Resealable lidding film trays and compostable. Consumer demand and competitive marketing advantages.”
- Gary Hilberg, chief sustainability officer for Local Bounti, Hamilton, Mont.: “Bio-based feedstocks — sustainability demands.”
- John Paap, manager at Jac. Vandenberg Inc., Tarrytown, N.Y.: “Sustainable packaging that does not sacrifice visibility of the product and remains at the same price point as traditional packaging materials.”
- Jeff Watkin, director of marketing for Sev-Rend, Collinsville, Ill.: “Films, netting and pouches have seen strongest growth over the past year due to COVID and the demand for more consumer packs as opposed to loose produce.”
- Chuck Sinks, president of sales and marketing for Sage Fruit Co., Yakima, Wash.: “Bagged items have seen the most growth as a residual effect of COVID-19 and the safety barrier that a pre-packaged items provides to consumers.”
