Stemilt Growers, Wenatchee, Wash., has a new way to engage consumers: Pip the Chatbot.
The automated computer program’s artificial intelligence allows visitors to Stemilt.com to ask questions and converse with a Stemilt expert, according to a news release.
“Stemilt’s mission is to delight consumers and one way we do that is ensuring we provide the best customer service,” Brianna Shales, senior marketing manager, said in a news release. “Pip the Chatbot is an excellent addition to Stemilt.com and contributes to a personal experience consumers can have when interacting our website.”
Pip answers questions efficiently with a light-hearted touch, Shales said.
“Pip, which is actually defined as a hard fruit seed, creates an interactive conversation for users,” explains Shales. “Pip is designed to help those who need a quick answer, a recipe suggestion or want to locate our fruit. It acts as the navigator of the website.”
Keywords in questions direct Pip to pre-programmed answers to commonly asked questions. The more the program is used, the smarter it gets.
“A lot of time is spent populating and building up the site with content that delivers our fans product education, recipe inspiration, family history, farm-to-fork knowledge and more,” Shales said in the release. “Pip helps consumers find what they are looking for and even provides a suggestion or two to ensure their question is completely answered.”
Stemilt added the chatbot function in July, and it’s helped more than 300 consumers, allowing the company to interact with more people than via e-mail.
“Pip adds to our ability to engage with the consumer, which creates a fun and memorable experience for our site visitors and ultimately leads to increased brand loyalty around the globe,” Shales said in the release.
