Deerpoint Group Inc. has appointed agriculture industry veteran Redge Bodily as its first-ever chief revenue officer. Tasked with leading market expansion and entering the company’s next phase of growth, Bodily brings over 25 years of experience bridging enterprise agricultural leadership at companies like Bayer Crop Science, DuPont Crop Science and Corteva Agriscience with real, frontline grower experience, according to the company.
“I’ve been a part of agriculture my entire career. I grew up with farming roots in Idaho, and kind of cut my teeth in the potato business and understanding potato crops,” Bodily says.
That perspective has anchored his philosophy on commercial growth.
“If you think about the agriculture and agricultural input world, the ultimate customer really has to be the grower,” he says. “And if the grower is successful, and if the grower is profitable, then those businesses that are taking care of the grower can then be profitable.”
The transition comes at a critical time for the agricultural sector as producers grapple with tightening margins.
“The ag economy is very challenged,” Bodily says, pointing out that specialty crop growers in particular are dealing with “water pressure, labor pressure, regulatory issues, environmental sustainability type issues.”
To combat these headwinds, Bodily says that growers require consistency, automation and precise execution.
Deerpoint says its answer to these challenges is its proprietary White Box technology — a field-installed platform that continuously mixes and injects precision-blended nutrients directly into a grower’s irrigation lines rather than applying a single, massive push.
“Instead of relying on a fertility program where you slug the fertilizer on in one significant push of fertility, the fertilizer is being metered in and mixed on site and in the irrigation line to exactly match the curve and the demands of the crop,” Bodily says.
According to Bodily, delivering nutrients at the exact moment the crop demands them yields a visible edge: “It becomes more efficient for the grower. There’s cost savings in the labor and administration work. The stress level of managing fertigation goes down significantly, and you see a significant advantage when it comes to plant health and nutrition.”
While the Madera, Calif.-based Deerpoint Group has spent over 30 years building its footprint primarily within the Central Valley, Bodily’s new role focuses on scaling this technology across the U.S.
“My role in Deerpoint ... is to look at ways and opportunities that we can expand this technology outside of the footprint that Deerpoint has typically focused on,” Bodily says.
Looking ahead, he has his sights set on several prominent high-value agricultural sectors.
“How can we take the great technology that Deerpoint has and use it in other specialty crop markets across the U.S.? We’re looking at the specialty markets in the Southeast, the Rio Grande Valley of Texas, and one that I’m familiar with because of my background — the potato market in the Pacific Northwest — and, of course, even further expansion throughout the California market,” Bodily says.
Backed by enterprise crop science experience and a “grower-approved and Deerpoint executed” approach, Bodily aims to steer Deerpoint into a nationwide standard for automated crop nutrition.
