Oxnard, Calif.-based Mission Produce is launching a podcast on Feb. 25.
Called the For the Love of Avocados, the podcast will focus on avocado tips and tricks, avocado farming, marketplace trends and everything in between, according to a news release.
Hosted by Patrick Cortes, senior director of business development at Mission Produce, the release said the podcast will also feature special guests, and be published on a monthly basis.
“We are a company of firsts– and launching a podcast is a natural step to continue leading the industry forward,” Ross Wileman, senior vice president of sales and marketing at Mission Produce, said in the release. “As avocado consumption continues to increase, we notice an opportunity to reach our customers and consumers through the convenience of a podcast to promote an exceptional avocado experience and provide useful information.”
“For our first episode, we’re speaking with one of the Tampa Bay Buccaneers’ quarterbacks, Ryan Griffin, about his journey to the Big Game and testing his avocado knowledge,” Cortes said in the release. “We’ll also discuss insights into avocado sales for one of the biggest avocado holidays of the year.”
“We look forward to creating valuable and entertaining content to bring expanded value to our marketplace,” senior director of marketing and communications Denise Junqueiro, said in the release. “Our podcast will take from our almost four decades of fresh avocado experience to provide a novel perspective on avocados and share the many stories that have yet to be heard.”
For the Love of Avocados is available for streaming on Spotify, Apple Podcasts, Google Podcasts, Anchor, Breaker, Pocket Casts and RadioPublic. Listeners can contribute to the conversation on social media by using #FortheLoveofAvocados, according to the release.
