In this latest “Tip of the Iceberg” podcast with ZAG Technical Services, Chief Financial Officer Tim Bussey explores the importance of making an investment in tech, the biggest challenges faced in IT planning, why ag businesses need to protect their data, and more.
Bussey says one of the biggest misconceptions is that growers lack sophistication when it comes to technology. While he thinks that in many cases this couldn’t be further from the truth, this prevailing view may actually make ag-based businesses more vulnerable to cyberattacks.
The perception that farmers aren’t savvy when it comes to protecting their valuable data may be why the “so-called ‘bad guys’ choose to target ag companies,” says Bussey.
Listen to the podcast to learn more.
