Los Angeles-based ProducePay has announced the launch of its virtual Storefront.
The new feature offers growers a personalized platform to market their brand and commodities and initiate transactions with trusted and verified buyers all in one place, according to a news release. The introduction of the feature allows growers to market directly to buyers and share real-time information in a transparent way, according to the release.
“Our Storefront feature is truly born out of our mission to increase connection and sustainability in the produce industry,” ProducePay CEO Patrick McCullough said in the release. “The introduction of this new feature allows growers to market directly to buyers and share real-time information in a transparent way. This level of openness breaks down previous barriers, building a foundation of trust required to create resilient and more efficient supply chains.”
While ProducePay’s marketplace concierge service helps sellers develop their custom Storefront sites, growers who become Verified Members will unlock additional Storefront benefits, the release said.
ProducePay growers become Verified Members by undergoing an extensive vetting and verification process that includes site visits to corroborate production history, certifications, ESG practices and the quality of their produce, the release said.
In addition to receiving verification badges to display on their branded Storefront sites, ProducePay’s Verified Members experience elevated visibility on the marketplace and enjoy a 97% acceptance/fill rate, the release said.
