Soledad, Calif.-based Braga Fresh has promoted Heather Fuller to vice president of sales.
Fuller has been with the company more than five years ago, most recently as the senior director of sales, according to a news release.
In her new role, Fuller will spearhead sales initiatives and lead customer relations, according to the release.
Fuller’s career in fresh produce has focused on the organic channel for the last decade.
“Her customer-centric approach and ability to adapt to the constant change in the marketplace has made her an integral part of the sales management team,” Peter Cling, senior vice president of operations, said in the release. “Heather has played a key role from the start of our organic retail program. She started on the sales desk at Braga Fresh and this is her second promotion in only five years. She has a tremendous connection with our customers. Shifting from a growing-only company to a shipper/processor, Heather has brought us that customer perspective and made us a stronger company. Her industry experience and knowledge of the organic sector has been invaluable.”
Fuller is a graduate of Cal Poly, San Luis Obispo, Calif. She is a United Fresh Leadership alumnus, class 24.
