Santa Paula, Calif.-based Calavo Growers has appointed Anna Kirsch as its director of business development.
In the newly created role, Kirsch will spearhead Calavo’s strategic growth initiatives within the avocado business segment, according to a news release.
With 15 years of experience in the food and beverage industry, 12 being in fresh produce, Kirsch brings a wealth of knowledge and expertise to Calavo, the release said. Before joining the company, she held key positions in avocado sales and marketing at Westfalia Fruit and Avocados From Mexico.
“We are thrilled to welcome Anna to the Calavo team as our new director of business development,” Gordon Breschini, vice president of fresh sales, said in the release. “To bring someone of Anna’s caliber onboard, with her deep understanding of the avocado category, extensive experience, and passion for the industry, makes her an ideal fit for this role. Anna’s leadership will play a pivotal role in driving new and current relationships with our trusted partners.”
Kirsch said she is looking forward to her new role.
“I’m excited to join Calavo Growers as the director of business development,” Kirsch said in the release. “Given Calavo’s rich history in the avocado industry and my passion for customer-centric solutions, I’m eager to advance our mission and drive Calavo’s growth in the fresh avocado category.”
Kirsch began her new role on Oct. 15 and will report to Gordon Breschini, vice president of fresh avocado sales, the release said.
