California Giant’s new chief financial officer is Sean Martin

Sean Martin is the new chief financial officer at California Giant Berry Farms, Watsonville.

7CFA2351-A63C-429B-884796D7C12F39F5.png
7CFA2351-A63C-429B-884796D7C12F39F5.png
(Photos courtesy Adobe Spark and California Giant; logo courtesy California Giant; graphic by Amelia Freidline)

Sean Martin is the new chief financial officer at California Giant Berry Farms, Watsonville.

Martin has more than 30 years of financial leadership experience at public and private companies, including six years at a berry company, according to a news release.

He succeeds Dan Nicola, who has been California Giant’s chief financial officer for 30 more than 30 years. Nicola is transitioning into retirement, according to the release.

“I’d like to thank Dan for his many years of service to California Giant,” President Joe Barsi said in the release. “Dan’s plan was to retire in 2020 and the addition of Sean was part of the company’s succession plan for key executive positions, with Dan remaining with the company until October to assist with the transition.”

Martin brings experience in strategic planning, organizational restructuring and financial management, with a focus on building strong finance, accounting and information technology teams, according to the release.

Related stories:

California Giant promotes Joe Barsi to president

Overall Tour de Fresh salad bar contributions near $1 million

California Giant promotes in organics, hires director of operations

The Packer logo (567x120)
Related Stories
The Packer’s Women in Produce shines a spotlight on the visionaries shaping the future of the supply chain through leadership, legacy and inspiration.
The popular berries have had good numbers with shipping so far, creating plenty of retail opportunities headed into the summer holidays.
While the California Walnut Commission’s marketing efforts continue to reposition the nut as a fresh staple for younger demographics, the industry faces a complex pivot as the war in Iran disrupts export routes and drives farm input costs to record highs, Verloop says.
Read Next
Last week’s Canadian Produce Marketing Association Convention and Trade Show proved once and for all that produce has moved from commodities to lifestyle brands consumers will clamor for.
Get Daily News
GET MARKET ALERTS
Get News & Markets App