Industry veteran Jeff Oberman has joined Watsonville, Calif.-based Dobler & Sons as its chief operating officer.
“I’m excited to contribute to Dobler & Sons’ continued success of quality produce and maintain their well-deserved reputation for excellence and forward-thinking innovation,” Oberman said in a news release.
The vegetable grower and wholesaler said it recently created Oberman’s role on the leadership team and that he will help drive strategic initiatives. Oberman will support its farming operations and affiliated companies, the release said.
“The addition of this position is poised to significantly bolster operational efficiencies, streamline processes and expand our service offerings to align with the demands of the marketplace,” Michael Dobler, partner at Dobler & Sons, said in the release.
Oberman previously held positions at United Fresh Produce Association (now the International Fresh Produce Association), Pro-Act and the California Avocado Commission.
“We have had the pleasure of knowing Jeff throughout his agriculture career and look forward to collaborating with him as a valued member of our team,” Craig Dobler, partner at Dobler & Sons, said in the release.
