Driscoll’s of Europe, Middle East and Africa announces new addition to leadership

Wyard Stomp has been promoted to managing director for Driscoll’s of Europe, Middle East and Africa.

The role reports to Driscoll's Chairman and CEO J. Miles Reiter, according to a news release.

With Driscoll’s mission to continually delight berry consumers through alignment of customers and berry growers, the organizational change “fuels the growth trajectory” and innovation of an important geographical region in the berry category, the company said.

“We look forward to Wyard’s dynamic leadership and the insurgent attitude he will bring to energize both employees and growers towards our goal of Driscoll’s being the leading fresh berry company in all of Europe and the Middle East,” Reiter said in the release. “When we promote from within, we are recognizing the excellence and passion our employees have for our mission.”

Driscoll’s of Europe, Middle East and Africa is poised for its next stage of growth and development, the release said. The company will continue to focus on building its business through the recently completed acquisition of Berry Gardens and through innovations such as paperboard packaging and the integration of more effective supply chain logistics solutions.

“I’m honored to have this opportunity to continue this vision of an exciting future for a complex category that is fueled by innovation and flavor,” Stomp said in the release. “I look forward to engaging with our customers, growers and consumers.”

Stomp, a native of the Netherlands, joined Driscoll’s in 2012 as part of the company’s European unit after having worked for a dairy cooperative in Europe, the release said. In 2017, he relocated his family to California, where he held the role of chief commercial officer for Driscoll’s largest business unit.