FirstFruits says it has expanded its Michigan leadership team as the company continues building on the growth and opportunities created by its 2023 acquisition of Applewood Fresh.
The company has announced the addition of a new general manager, Scott Morrison, and sales account manager, Mike Fuher, in the Michigan office. FirstFruits also recently promoted Tristan Hauck to senior sales account manager.
Morrison has built a career spanning transportation, logistics, production, finance, forecasting and food safety within packinghouse operations. He also led key operational, financial and data-tracking initiatives that strengthened facility performance and grower insight in previous roles.
Fuher joins the team with more than three decades of experience in the fresh produce industry, having held roles in both operations and sales. Fuher is known for his deep industry knowledge and long-standing relationships across the produce sector.
“Bringing Scott and Mike onto the team represents an exciting step forward for our Michigan operations at Applewood Fresh,” says Chuck Zeutenhorst, vice president of sales and marketing for FirstFruits. “Their experience and leadership will help strengthen our team and further our mission of delivering the highest quality fruit to our customers.”
