Industry veteran Larry Brown has joined the FreshEdge family of companies as chief strategy officer.
Brown will be responsible for the development and execution of strategies to continue to drive FreshEdge as the preeminent family of best-in-class fresh food companies, according to a news release.
Brown joins FreshEdge after spending the last 12 years with Coastal Sunbelt, most recently as senior vice president of sales.
Prior to his tenure at Coastal Sunbelt, Brown spent 16 years with FreshPoint, where he served in various roles, including vice president of sales.
“Larry is an exceptional person who brings integrity, expertise, and vision to our company,” Greg Corsaro, president and chief operating officer of FreshEdge, said in the release. “He is very highly regarded in our industry, and we are proud to have him join our family.”
Steve Grinstead, CEO of FreshEdge, said in the release that Brown brings wealth and experience to the position.
“We are very excited to have him join our incredible team,” Grinstead said in the release.
