Fried De Schouwer Joins FreshXperts Leadership Team

FreshXperts LLC says Fried De Schouwer has joined its team of subject‑matter experts. With a globally informed produce industry background, De Schouwer brings leadership, strategic insight, and deep technical knowledge to support its mission, the company says.

“Fried’s experience in integrating global sourcing with market execution is a powerful asset for FreshXperts,” says Anthony J. Totta, founder and managing partner at FreshXperts. “He strengthens our ability to serve clients pursuing cross-border growth and higher operational excellence.”

De Schouwer has built a distinguished career in the fresh produce sector, according to FreshXperts, serving in roles that span operations, marketing, international trade, and supply chain optimization. Throughout his career, according to FreshXperts, he has:

• Led business development and commercial strategy efforts for produce portfolios across Europe and beyond.
• Managed cross‑border sourcing, quality assurance and logistics for perishable goods.
• Driven growth initiatives in emerging markets while strengthening relationships with retail and foodservice partners.
• Spearheaded brand positioning and differentiation in competitive commodity categories.
• Implemented process improvements and technology adoption to enhance transparency, reduce waste and raise profitability.

In his new capacity at FreshXperts, De Schouwer will contribute to:

• Strategic advisory services for growers, packers, distributors, and retailers.
• International market expansion projects, particularly in Europe and emerging regions.
• Supply chain optimization, including cold chain integrity, traceability and waste reduction.
• Branding, go‑to‑market initiatives, and product differentiation for specialty and commodity crops.
• Client mentoring, industry insight reports and consortium knowledge sharing.

“I am excited to join FreshXperts and collaborate with an extraordinary team of industry consultants,” De Schouwer says. “I look forward to bringing a global lens and hands-on experience to help clients meet evolving consumer demands, sustainability goals, and profitability targets.”