Minot, N.D.-based FullTilt Marketing has added Vanessa Hensley and Chandell Lattin to its staff.
Bringing abundant experience from diverse marketing environments, Hensley joins FullTilt as project manager, according to a news release.
With a background in industries spanning from produce to robotics and toys, Hensley’s focus will blend vision and strategy to craft brand concepts, expand promotions and orchestrate impactful marketing campaigns while guiding some of FullTilt’s most significant projects in the coming year, the release said.
“Vanessa’s experience and dedication to her previous projects and clients will be tremendous assets to our team as we approach new and exciting challenges in the year ahead,” FullTilt President Melinda Goodman said in the release. “We are delighted to welcome her to FullTilt.”
Lattin joins the FullTilt team as the firm’s newest marketing specialist, the release said. The firm said Lattin is a multi-passionate creative, storyteller and graphic designer with a background in communications, event marketing, medical and nonprofit operations.
Lattin will work with FullTilt’s clients to meet brand objectives, using her creative precision to craft authentic and memorable messages and campaigns that resonate with target audiences, according to the release. FullTilt said Lattin’s diverse expertise positions her as a valuable collaborator in building successful brand communications and promotional strategies.
“This marks a significant chapter in FullTilt’s journey,” Goodman said. “Our ongoing growth is a testament to the success and dedication of our clients and their trust in our work. Welcoming Vanessa and Chandell to our team sets the tone for a year filled with plans for all of us to attain big wins.”
For more than a decade, FullTilt has operated as a full-service boutique agency, providing more than basic marketing tactics, Goodman said.
“We focus on delivering comprehensive strategic value to every client, emphasizing ROI and understanding the full life cycle of every product and aligning marketing with company values,” she said. “Every addition to our team is carefully chosen to cultivate new and existing relationships, guide opportunities for our clients and play a vital role in our continued success.”
