Fyffes has appointed Frank Burkhardt as its chief commercial officer to oversee its growth strategy, which includes the promotion of a new sustainable brand in Europe, Trudi’s.
“The launch of Trudi’s offers a truly sustainable proposition that we firmly believe will bring an exciting new choice and opportunity for both retailers and their consumers — something that hasn’t been seen in this space for a long time,” Burkhardt said in a news release. “I look forward to working closely with our retail partners across the many markets in which we operate and building on a number of exciting prospects and partnership opportunities in our pipeline.”
Prior to joining Fyffes, Burkhardt most recently served as group chief marketing officer at Holcim and L’Oréal Switzerland. He also held multiple positions at Proctor & Gamble, including commercial director of Europe; head of e-commerce for Germany, Austria and Switzerland, market strategy and planning director Gillette for Germany, Austria and Switzerland; and more.
“With his knowledge, experience, and keen insights into commercial strategy across a range of sectors, Frank will play a key role in helping us deliver on an ambitious, go-to-market commercial strategy across key markets within the EU, the U.K. and the U.S.,” Fyffes CEO Helge Sparoe said in the release. “For the last three years, we have been focused on leveraging the years of knowledge and brand reputation within Fyffes, while evolving rapidly to reflect the needs of our customers, our employees, our consumers and our communities into the future.”
