Getir says new leadership will head the company’s U.S. Group and FreshDirect teams, appointing Hatice Evren as U.S. Group CEO of Getir and FreshDirect and Sloan Eddleston as CEO of FreshDirect, effective immediately.
“As we continue to revolutionize and lead the grocery delivery space, the additions of Hatice and Sloan to our US-based leadership team, ensure sustainable success and growth for Getir and FreshDirect,” Nazim Salur, founder and CEO of Getir, said in a news release. We look forward to leveraging their respective extensive experience and industry knowledge to provide strategies and services that will benefit our customers and enhance their shopping experience, as well as further solidify our leading market position.”
In her new role, Evren will work with leaders at Getir U.S. and FreshDirect, facilitating cross-channel development and creating synergies between the two U.S. companies, while leveraging her experience at Getir’s headquarters, according to the release. Previously the chief of global business functions for Getir, Evren’s experience, coupled with her strategic vision, makes her well positioned to lead the U.S. Group into its next phase of growth and success, the release said.
Evren brings experience and a record of successful leadership in the technology, e-commerce and grocery spaces, the copmany said. Prior to her role as chief of global business functions for Getir, Evren headed Getir’s core grocery business in Turkey as CEO, according to the release. Evren holds an MBA from Harvard University and Bachelor of Science in industrial engineering from Bogazici University.
Eddleston, who will report to Evren, brings extensive expertise in the grocery, mass retail, on-demand delivery and food and beverage sectors, according to the release. His focus on improving customer value propositions and passion for forming high-performing teams will enable him to build upon FreshDirect’s strong foundations and pioneering position in digital grocery delivery, driving growth and profitability for the business, the company said.
Eddleston’s deep knowledge of the industry is rooted most notably in his time at Walmart, where he held a leading role in the company’s digital transformation, the release said. His most recent roles as chief marketplace, strategy and growth officer at Wonder, and prior role as chief operating officer of an on-demand delivery business in Manhattan and Brooklyn, N.Y., create a perfect combination of industry expertise and familiarity with FreshDirect’s core customer base in New York City and the surrounding tri-state area, according to the release.
