Fresh Inset S.A., a food technology company focused on reducing food waste across the fresh produce and floral supply chains, announced the appointment of Gordon Robertson as general manager of Vidre+ North America on Jan. 12.
“Gordon’s combination of large-scale CPG experience, deep agricultural expertise and biotechnology leadership makes him uniquely qualified to lead Fresh Inset’s next phase of growth in North America,” says Kris Czaplicki, co-founder and board member of Fresh Inset.
“His track record of building brands, scaling operations and delivering results aligns directly with our mission to reduce food waste through innovation that is accessible to every produce and floral operation.”
As general manager of Vidre+ North America, Robertson will oversee all aspects of the company’s regional operations: strategic planning, commercial leadership, team development, operational execution and financial performance.
He will be responsible for driving commercial and operational initiatives that expand Fresh Inset’s customer base, deepen market penetration and maximize the impact of the company’s innovative product portfolio and application solutions across North America.
Robertson brings more than 30 years of senior leadership experience spanning sales, marketing, operations and general management across domestic and international markets. His background ranges from top-tier consumer packaged goods organizations to privately held produce companies and venture-backed biotechnology startups.
These experiences include more than two decades at Campbell Soup Company, followed by leadership roles in agriculture marketing and operations at Sun World International, biotechnology leadership positions with Apeel and Verdant Technologies, and, most recently, service as a partner at The ArchPoint Group.
