Healthy Family Project has appointed Aimee Smith as its director of partnerships and account development.
Smith has more than a decade of experience in the agriculture industry, along with business development, strategic partnerships and project management knowledge, according to a news release.
“I am thrilled to be joining a legacy organization with a track record of making a difference,” Smith said in the release. “As a mom of two, wife of an avocado and citrus farmer, and having a lifelong passion for agriculture presents added passion for me in this role.”
As director of partnerships and account development, Smith will oversee Healthy Family Project brand partner relations, retailer partnerships and lead the top-level strategy and execution of various campaigns throughout the year, the release said. She will report directly to Healthy Family Project Vice President Trish James.
“Aimee’s extensive experience and proven track record in the produce industry makes her the perfect fit for this role,” James in the release. “We are excited to welcome her to the team and look forward to leveraging her expertise to further our mission of creating a healthier generation through purposeful cause marketing campaigns.”
Smith holds a master’s degree in business administration with a focus on international business. The organization said she demonstrated proficiency in leveraging analytical insights to drive business growth. Her previous roles include senior vice president of business development at Category Partners, sales manager at Highland Ag Solutions and positions with Mission Produce, the California Blueberry Committee and the California Apple Commission.
