Salinas, Calif.-based Church Brothers has promoted Jennifer Sanchez to the new role of director of planning and data integrity. This move is designed to enable Church Brothers’ strategic plan to increase adoption of crop planning technology, revenue management and customer service-related tasks, according to a news release.
Sanchez has played an integral role at Church Brothers over the past two years as director of corporate marketing. In addition to her marketing responsibilities, she has stepped into projects that streamline processes and ensure consistent quality of data across the organization. With Church Brothers’ increased focus on planning with Throughput AI and continued desire to provide the highest level of customer service, this new role will serve as a hub for managing sales and operations planning processes for the company.
“Jennifer has fantastic organization skills, understands data structures and has already tackled some major projects for us. She fully recognizes how high performance processes ultimately define our service levels, which is why we are excited to place her in this role,” Rick Russo, senior vice president of marketing and sales at Church Brothers, said in the release.
Sanchez’s more than 20 years’ experience in marketing, sales and category management roles with leading companies in agriculture make her uniquely qualified to lead the planning and data integrity role that will work with departments across the organization, according to the release.


