California
Capitalizing on a 15.6% sales surge, the board is launching aggressive fall promotions to move walnuts into the produce aisle alongside fresh, whole foods.
The produce recovery organization solves a challenge by redirecting truckload-scale commercial surplus to hunger relief networks, delivering 2.8 billion total servings of fresh fruits and vegetables to communities experiencing food insecurity.
By adapting to a three-week accelerated harvest timeline through high-impact branding, robust postharvest protocols and strategic merchandising, California table grape shippers are positioning domestic supply to lead autumn produce sets.
A pioneering pilot from the U.S. Food Waste Pact reveals that redirecting farm-level surplus strawberries into commercial kitchens can deliver an 80% revenue boost over juicing channels for growers while offering foodservice operators a 22.4% cost savings.
Driven by an unusually warm spring that accelerated bloom cycles across the state, California growers are entering fall harvest several weeks ahead of schedule while delivering standout sweetness, classic sizing and high fruit quality.
Following systemic security breaches and compromised traceability in Mexico’s avocado export system, the California Avocado Commission is calling on USDA to conduct comprehensive audits and institute a seasonal tariff-rate quota to restore market integrity and protect domestic growers.
Agricultural leaders warn suppliers and growers remain unprepared for an Aug. 1 deadline to submit single-use plastic reduction plans for produce sold into California.
D’Arrigo became the face of the brand at age 3 and served as a strong advocate for the fresh produce industry.
The nearly 50-year-old organization continues to advocate for family farms, sustainable agriculture and local food systems, among other causes.
On track to hit its projected 330-million-pound crop milestone for the third consecutive year, the California Avocado Commission is helping retailers move the remaining 100 million pounds of summer fruit through highly customized, targeted marketing support.
While the Stockton, Calif.-based company markets its proprietary Modi apples and several varieties of California onions throughout the U.S. and internationally, the products are primarily distributed on the West Coast, where consumers clamor for local.
While an unprecedented March heat wave accelerated fruit color by two to three weeks, growers report that flavor and Brix levels are now successfully catching up to meet high retail demand.
Delano, Calif.-based Hronis Inc. has successfully concluded its Chapter 11 auction with senior lender Conterra Ag Capital emerging as the winning bidder, as one of the earliest table grape harvests in the state’s history gets underway.
Driven by surging consumer demand for local produce, retailers and state agricultural branding programs are expanding initiatives to keep homegrown produce front and center for shoppers.
As the government prepares to renegotiate USMCA, the California Avocado Commission has launched an advocacy campaign calling for a seasonal tariff rate quota on Mexican imports from March through September, aimed at preventing oversupply and protecting the viability of domestic growers.
Months after canneries in Modesto and Hughson shut down, clingstone peach growers face canceled contracts and an uncertain supply chain.
The partnership to market and distribute premium, California-grown organic keitt mangoes starting this July capitalizes on a rapidly expanding domestic organics market that has seen volume growth skyrocket since 2020.
From H-2A wage rules to state regulations, the produce industry says escalating labor costs are eating into grower profits and reshaping the future of specialty crop farming.
Learn how Agriland Farming Co.'s three-decade bet on sustainability, stewardship and people is paying off.
Applying a keen sense of business and creating non-farm assets, Tim Nuss unlocks a flywheel effect to propel the Nuss Farms forward.
The U.S. senator from California says this new legislative package will provide new market opportunities and improve federal assistance for California’s specialty crop growers.
The new experience invites consumers to connect more directly with the growers, the fruit they grow and the everyday moments that define Sunkist — bringing the cooperative story to life through immersive content, visual storytelling and a more dynamic, user-friendly design.
National produce shippers face deep uncertainty over who qualifies as a producer under the strict plastic reduction act as hidden contract clauses threaten to pass massive penalties down to farmers.
California farmers warn a proposed nitrogen bill could drastically limit fertilizer use, expand reporting requirements and make growing crops like citrus, lettuce and pistachios nearly impossible.
The initiative is designed to strengthen demand for locally grown, high-quality avocados through targeted incremental marketing activities leading directly up to June and throughout the month, says the California Avocado Commission.
With favorable crop conditions reported for California fruits like berries, citrus and melons, some major grower-shippers in the state are gearing up for promotions to help boost summer sales.
California’s produce industry is anticipating a robust 2026 season with increased strawberry yields, steady table grape volumes and high-quality stone fruit, all supported by early harvests and aggressive global marketing campaigns.