California
Agricultural leaders warn suppliers and growers remain unprepared for an Aug. 1 deadline to submit single-use plastic reduction plans for produce sold into California.
D’Arrigo became the face of the brand at age 3 and served as a strong advocate for the fresh produce industry.
The nearly 50-year-old organization continues to advocate for family farms, sustainable agriculture and local food systems, among other causes.
On track to hit its projected 330-million-pound crop milestone for the third consecutive year, the California Avocado Commission is helping retailers move the remaining 100 million pounds of summer fruit through highly customized, targeted marketing support.
While the Stockton, Calif.-based company markets its proprietary Modi apples and several varieties of California onions throughout the U.S. and internationally, the products are primarily distributed on the West Coast, where consumers clamor for local.
While an unprecedented March heat wave accelerated fruit color by two to three weeks, growers report that flavor and Brix levels are now successfully catching up to meet high retail demand.
Delano, Calif.-based Hronis Inc. has successfully concluded its Chapter 11 auction with senior lender Conterra Ag Capital emerging as the winning bidder, as one of the earliest table grape harvests in the state’s history gets underway.
Driven by surging consumer demand for local produce, retailers and state agricultural branding programs are expanding initiatives to keep homegrown produce front and center for shoppers.
As the government prepares to renegotiate USMCA, the California Avocado Commission has launched an advocacy campaign calling for a seasonal tariff rate quota on Mexican imports from March through September, aimed at preventing oversupply and protecting the viability of domestic growers.
Months after canneries in Modesto and Hughson shut down, clingstone peach growers face canceled contracts and an uncertain supply chain.
The partnership to market and distribute premium, California-grown organic keitt mangoes starting this July capitalizes on a rapidly expanding domestic organics market that has seen volume growth skyrocket since 2020.
From H-2A wage rules to state regulations, the produce industry says escalating labor costs are eating into grower profits and reshaping the future of specialty crop farming.
Learn how Agriland Farming Co.'s three-decade bet on sustainability, stewardship and people is paying off.
Applying a keen sense of business and creating non-farm assets, Tim Nuss unlocks a flywheel effect to propel the Nuss Farms forward.
The U.S. senator from California says this new legislative package will provide new market opportunities and improve federal assistance for California’s specialty crop growers.
The new experience invites consumers to connect more directly with the growers, the fruit they grow and the everyday moments that define Sunkist — bringing the cooperative story to life through immersive content, visual storytelling and a more dynamic, user-friendly design.
National produce shippers face deep uncertainty over who qualifies as a producer under the strict plastic reduction act as hidden contract clauses threaten to pass massive penalties down to farmers.
California farmers warn a proposed nitrogen bill could drastically limit fertilizer use, expand reporting requirements and make growing crops like citrus, lettuce and pistachios nearly impossible.
The initiative is designed to strengthen demand for locally grown, high-quality avocados through targeted incremental marketing activities leading directly up to June and throughout the month, says the California Avocado Commission.
With favorable crop conditions reported for California fruits like berries, citrus and melons, some major grower-shippers in the state are gearing up for promotions to help boost summer sales.
California’s produce industry is anticipating a robust 2026 season with increased strawberry yields, steady table grape volumes and high-quality stone fruit, all supported by early harvests and aggressive global marketing campaigns.
With California table grapes coming several weeks early this year, retailers should prepare to clear shelf space and get ready to promote.
With strong volume anticipated, the avocado supplier says strategic programs and seasonal storytelling will help drive category performance.
A record-breaking March heat dome has compressed the state’s bloom, which will force growers and retailers to move major promotions up to early May.
Rachael Kimball Laenen, a fourth-generation avocado farmer and the first female board chair for the California Avocado Commission, shares her vision for building a strong future for the next generation.
With some of the highest production and land costs in the world, California’s avocado growers aren’t looking to compete with imports on price. Instead, they focus on the highest quality and a premium eating experience.
To commemorate the International Year of the Woman Farmer, the commission is highlighting contributions of trailblazing California avocado growers.