California
The partnership to market and distribute premium, California-grown organic keitt mangoes starting this July capitalizes on a rapidly expanding domestic organics market that has seen volume growth skyrocket since 2020.
From H-2A wage rules to state regulations, the produce industry says escalating labor costs are eating into grower profits and reshaping the future of specialty crop farming.
Learn how Agriland Farming Co.'s three-decade bet on sustainability, stewardship and people is paying off.
Applying a keen sense of business and creating non-farm assets, Tim Nuss unlocks a flywheel effect to propel the Nuss Farms forward.
The U.S. senator from California says this new legislative package will provide new market opportunities and improve federal assistance for California’s specialty crop growers.
The new experience invites consumers to connect more directly with the growers, the fruit they grow and the everyday moments that define Sunkist — bringing the cooperative story to life through immersive content, visual storytelling and a more dynamic, user-friendly design.
National produce shippers face deep uncertainty over who qualifies as a producer under the strict plastic reduction act as hidden contract clauses threaten to pass massive penalties down to farmers.
California farmers warn a proposed nitrogen bill could drastically limit fertilizer use, expand reporting requirements and make growing crops like citrus, lettuce and pistachios nearly impossible.
The initiative is designed to strengthen demand for locally grown, high-quality avocados through targeted incremental marketing activities leading directly up to June and throughout the month, says the California Avocado Commission.
With favorable crop conditions reported for California fruits like berries, citrus and melons, some major grower-shippers in the state are gearing up for promotions to help boost summer sales.
California’s produce industry is anticipating a robust 2026 season with increased strawberry yields, steady table grape volumes and high-quality stone fruit, all supported by early harvests and aggressive global marketing campaigns.
With California table grapes coming several weeks early this year, retailers should prepare to clear shelf space and get ready to promote.
With strong volume anticipated, the avocado supplier says strategic programs and seasonal storytelling will help drive category performance.
A record-breaking March heat dome has compressed the state’s bloom, which will force growers and retailers to move major promotions up to early May.
Rachael Kimball Laenen, a fourth-generation avocado farmer and the first female board chair for the California Avocado Commission, shares her vision for building a strong future for the next generation.
With some of the highest production and land costs in the world, California’s avocado growers aren’t looking to compete with imports on price. Instead, they focus on the highest quality and a premium eating experience.
To commemorate the International Year of the Woman Farmer, the commission is highlighting contributions of trailblazing California avocado growers.
According to the California Department of Food and Agriculture, 45,244 women producers operate across the state, managing 11.5 million acres of farms and ranches that contribute $22.2 billion in agricultural sales.
Fifth-generation farmer Justin Wylie is testing algae to rebuild soil health in orchards. By boosting soil microbes through irrigation, he hopes to improve water infiltration, reduce inputs and build resilience in high-cost Central Valley agriculture.
The removal of categorical exclusions sets a dangerous precedent that will force interstate shippers to navigate a maze of new fees and safety hurdles.
Splane and the commission announced annual projections of 330 million pounds of California avocados and a ready-to-go consumer marketing program for the spring.
The seven states that depend on the Colorado River must agree on how to manage the river’s dwindling water by Feb. 14. If they don’t, the feds could step in and litigation could follow.
During his time with FWA, Amaral has also led efforts to achieve long-term water sustainability in the San Joaquin Valley.
The California-based company says while outreach to customers is important, so too is telling the story of its employees and employment opportunities.
She will be the first woman to chair the commission, which will support the CA Grown program’s initiative promoting the role of women in agriculture.
The California Department of Food and Agriculture expanded the state’s huanglongbing, HLB, or citrus greening quarantine boundary in the San Juan Capistrano area of Orange County.
The end of the Tomato Suspension Agreement was just one of several commodity-specific trade battles in 2025’s overall trade wars.