Josianne Légaré Joins Sales Leadership at Nature Fresh Farms

Nature Fresh Farms says Josianne Légaré has joined the Leamington, Onterio-based North American greenhouse produce company as senior vice president of North American sales and strategic growth.

With more than two decades of commercial leadership experience, Légaré has built a distinguished career forging partnerships and driving mutual value creation with leading North American retailers, according to the company.

“Josianne’s appointment sends a clear signal about our priorities,” says Patrick Criteser, CEO of Nature Fresh Farms. “We are deeply committed to being a true partner that delivers on our promises and helps customers achieve their category objectives. This builds directly on the strong foundation of trust, performance, and collaboration we’ve established over the years.”

“In today’s rapidly evolving produce landscape, our ambition is to be the go-to partner for retailers,” Légaré says. “By aligning with our customers’ goals and working shoulder-to-shoulder to tackle challenges, we can deliver meaningful innovation, sustainable category growth, and success through true collaboration.”

With bilingual capabilities and extensive cross-border market experience, Légaré is positioned to advance these objectives while maintaining a personalized, responsive approach, says Nature Fresh Farms.

“We’re not just adding talent — we’re strengthening our promise to be the kind of partner customers can count on for the long haul,” Criteser adds.