The Masser Family of Companies has added Tiffany Readinger in the newly created role of vice president of sales and category management.
The grower-packer-processor-shipper of potatoes says Readinger will concentrate on expanding its market presence, strengthening customer relationships, providing complete category management and launching new product innovations.
“As Masser Family of Companies continues to grow, we are excited to expand our executive team. Her diverse background has already benefitted our team greatly,” Chief Revenue Officer Bob Meek said in a news release.
Before joining the Masser Family of Companies, Readinger led the preventive business unit at Dentsply Sirona, a dental technology and medical device company. She brings a wealth of knowledge and expertise from her more than 20 career in sales and business leadership, according to the release.
“I’m proud to join the Masser team and contribute to its legacy,” Readinger said. “I’m passionate about Masser’s purpose of feeding and nourishing people today and tomorrow, one potato at a time.”
