Masser Family of Companies, Sacramento, Pa., has named industry veteran Robert “Bob” Meek executive vice president of sales, effective March 20. Meek will lead the company’s sales strategy for its retail and foodservice businesses and report to Dave Masser, president and CEO of the Masser Family of Companies.
Meek joins the Masser Family with more than 30 years of experience in the fresh produce industry, where he achieved success through expertise in strategic planning, sales, marketing, organizational performance, process improvement and supply chain management, according to a news release.
“I’m looking forward to working in a multi-faceted company where vertical integration is not just a buzz word; where sustainability is a critical component to profitability; and where I will truly be able to hone a sales approach leveraging all the existing points of differentiation available through the Masser Family of Companies,” Meek said in the release. “I look forward to making Masser the first call for our retail and foodservice customers.”
Most recently Meek was the CEO of Onions 52 Inc. He also has held executive roles at Wada Farms, Category Partners Inc., Del Monte Fresh Produce and Potandon Produce/Green Giant Fresh Inc.
“I am extremely excited to welcome Bob to our team,” Masser said. “I’ve known Bob for over 20 years in both collaborative and competitive environments. Bob’s professionalism and personality fit perfectly with the Masser culture. He is passionate about generational farms and will use his experience to grow the Masser Family of Companies ensuring a successful transition to the next Masser generation who is excited about the business.”
