Fallbrook, Calif.-based avocado grower McDaniel Fruit Co., marketer of the Linda Vista brand, has hired Tyler Cobb as director of grower relations and field sourcing.
Cobb most recently had a similar position for California avocados at Del Monte Fresh Produce. Before that, he was an associate partner and director of operations for avocado grower Simpatica and director of field operations for the Giumarra Cos.
He has served two terms on the California Avocado Commission and on the Hass Avocado Board, according to a news release.
“Tyler’s passion for California avocados was clear from the first conversation I had with him,” Carson McDaniel, director of business development, said in the release. “His enthusiasm fits perfectly with our company philosophy, focused on supporting our growers and promoting the success of the California avocado industry.”
