Ocean Mist Farms has named Jeff Fulton as senior director of commodity vegetable sales.
Fulton’s product and market expertise includes more than 30 years of experience in sales, strategy and team leadership, according to a news release. Ocean Mist Farms says his deep industry knowledge and proven track record in business development and product management have him well poised to make an immediate impact.
“Jeff’s skillset will be instrumental to the continued growth of our commodity sales program,” Rick Bravo, vice president of sales and marketing for Ocean Mist Farms, said in the release. “His experience in team leadership, strategic planning and negotiations makes him exceptionally well suited for this new role.”
Fulton joins Ocean Mist Farms following a three-decade-long career at Dole Vegetable Co., where he began as a sales coordinator in 1995. Over the years, he rose through the ranks, holding key positions including district sales manager, product manager, director of sales, and most recently, vice president of fresh pack sales and product manager.
“I’ve worked for a competitor of Ocean Mist Farms since the start of my career,” Fulton said. “From the outside, I’ve always respected Ocean Mist as a brand synonymous with quality, service and value. When the opportunity came to consider a change, I knew I wanted to stay in this industry that I’ve been passionate about for over 30 years, and I’m thrilled to join the Ocean Mist team.”
Fulton will be responsible for driving profitability, executing sales and marketing strategies, managing budgets and leading a sales team, the company says.
“I thrive in a fast-paced environment,” Fulton said. “The dynamic nature of this business keeps you nimble and on your toes — adaptability is key.”
