What is the single most urgent shift the produce industry must make today to ensure it remains sustainable and profitable in 2030 and beyond?
“The most urgent shift our industry needs to make is embracing technology and automation in the fields. With a shrinking agricultural workforce and increasing demands on our growers, we need to invest in technology that supports our farmworkers, improves efficiency and productivity, and allows us to continue supplying consumers with the fresh, safe, quality produce they depend on while keeping farming sustainable and profitable for the future.”
Ralph Salinas, produce specialist for Sysco has worked in the foodservice industry for over 20 years, including three years in retail during the pandemic with a focus on the produce category.
Early in his produce career, Salinas says he was fortunate to have a great mentor, David Figueroa, director of business development for Veg-Fresh Farms, who introduced him to the industry.
“I immediately developed a passion for fresh produce and a drive to help foodservice operators get the products they need to be successful. I connected with the hard work and dedication of farm workers and growers who provide fresh produce to us every day, and I became intrigued by the agricultural practices, techniques and science behind every fresh fruit and vegetable we enjoy. Produce is a category that is always growing, changing, and something new every season,” Salinas says.
Over the years, his greatest achievements have come from seeing owners and operators succeed in their businesses and knowing he had the privilege of playing a part in that success. Salinas says his career has allowed him to take on many roles, including account management, sales, buying, merchandising, produce operations development, business development and category management.
Today, he serves as a produce specialist for Sysco in Southern California, where he consults with new and existing customers on their produce needs, educates its sales teams and customers and helps grow the produce business throughout his region.
“I take great pride in what I do and have a tremendous appreciation for the career, relationships, knowledge and opportunities this industry has given me. I have been truly blessed,” Salinas says.
