Pear Bureau Northwest named CarrieAnn Arias as the organization’s new president and CEO, effective July 1.
Arias takes over the duties of president and CEO from Kevin Moffitt, who held the role since 2001 and is retiring.
“I am very pleased to have CarrieAnn on board with her decades of produce marketing experience. I believe she is going to do a great job of furthering the mission to increase fresh pear consumption among consumers worldwide and continue to increase grower returns,” said Jordan Matson, chairman of Pear Bureau Northwest.
Previously, Arias was the founder and CEO of TableSpark, vice president of marketing at Naturipe Farms and vice president of marketing at Dole Food Co., where she led teams, drove market growth and cultivated strong relationships within the industry.
“I am thrilled to join the Pear Bureau and lead this incredible team,” said Arias said. “Together, we will continue to build on the Bureau’s strong foundation and drive our mission of promoting pears in the US and around the world,” she added. “I am committed to fostering a culture of innovation, collaboration, and excellence as we work to achieve our strategic goals.”
Related: Outgoing Pear Bureau Northwest CEO shares career highlights
