Century-old New England packer JP Sullivan & Co. has added Steve Wright as vice president of sales. The company said Wright will be in charge of acquiring new business and reinvigorating the brand.
Wright most recently served as the chief customer officer at Soli Organic, according to a news release. He brings years of experience at Tops Friendly Markets and Spartan stores.
The company said with Wright’s background, he is poised to understand the challenges retailers face while providing an innovative and insightful perspective to capture the consumer purchase.
“From my days working on the retail side of the business, I know what good quality and customer service looks like,” Wright said in the release. “JP Sullivan has a rich history as the iconic brand of the Northeast. We are big enough to provide the full array of quality New England apples, and small enough to be nimble and provide that personal hands-on service every retailer deserves. I’m excited to be part of an organization that obsesses on the customer and is a good partner in growing the apple category for the retailers we service.”
Wright joins JP Sullivan & Co. as it celebrates its 100th season of marketing apples for New England and New York growers.
“With his industry experience and knowledge, Steve is the ideal person to lead sales for JP Sullivan as we eagerly take our company into the next 100 years,” said John Russell, president of JP Sullivan & Co. “He will be a natural conduit between sales, packing and our growers, giving us the ability to anticipate customers’ needs and allowing us to maintain peak flexibility while servicing their accounts. More importantly, I am excited to have Steve join our team to help build our program to meet our ultimate goal, providing our growers sustainable returns for their apples that will allow them to continue investing into their family farms.”
