Rice Fruit Co. Vice President of Sales and Marketing Brenda Briggs was honored with the 2024 Frieda Rapoport Caplan Women’s Catalyst Award at the Women’s Fresh Perspectives Breakfast, held Oct. 19 during the International Fresh Produce Association’s Global Produce and Floral Show in Atlanta.
This annual award recognizes an individual in the produce and floral industries who champions women’s leadership, development and participation by mentoring and paving the way for future generations of female leaders, according to a news release.
“Brenda embodies the same trailblazing spirit and dedication to mentoring women in the industry that made Frieda Caplan a legend, making her a truly deserving recipient of the IFPA 2024 Women’s Catalyst Award,” said Alex Jackson, vice president of sales and marketing for Frieda’s Branded Produce.
Rice Fruit Co. said Briggs exemplifies exceptional leadership and innovation in an industry that demands both. As the first female officer at the company, she manages a diverse team of seven, creating an environment where talent is nurtured and thrives.
Her leadership style is defined by humility, the company said, adding that Briggs focuses on celebrating her team’s successes over her own, with a keen talent for identifying industry challenges and a vision for the future.
Briggs’ influence reaches beyond Rice Fruit. She has also served as board chair for USApple, a leading organization representing the apple industry. Her decades-long volunteer work with USApple reflects her deep passion for the industry and her commitment to its growth, the release said.
Rice Fruit Co. said Briggs is a true catalyst for change, not only within her company, but also across the industry and her community.
