San Diego Farms (Fresh Origins, BrightFresh Microgreens) announced Dec. 9 that it has appointed Greg Cyr as CEO, succeeding Norma St. Amant, who is retiring after decades of service to the company. Cyr brings over 25 years of leadership experience, having served some of the country’s most notable brands in the consumer-packaged goods industry, with a focus on the produce and grocery sectors.
“This is an extraordinary time to join San Diego Farms,” Cyr says. “With its trusted brands and unmatched product quality, the company is well-positioned for accelerated growth. I look forward to helping drive the momentum while ensuring we continue delivering exceptional value to our partners.”
“Greg brings a powerful combination of experience, leadership and innovation that make him the right leader to propel the company forward,” says Matthew Garff, chairman of the board of directors at San Diego Farms. “His strategic approach and operational expertise will play a key role in expanding capabilities and elevating the customer experience.”
